{"id":206,"date":"2011-11-14T12:16:00","date_gmt":"2011-11-14T12:16:00","guid":{"rendered":"http:\/\/jovespectacle.wordpress.com\/2011\/11\/14\/seminari-de-lsde-els-dies-17-i-18"},"modified":"2011-11-14T12:16:00","modified_gmt":"2011-11-14T12:16:00","slug":"seminari-de-lsde-els-dies-17-i-18","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2011\/11\/14\/seminari-de-lsde-els-dies-17-i-18\/","title":{"rendered":"Seminari de l&#039;SDE, els dies 17 i 18"},"content":{"rendered":"<p>No s\u00e9 si encara queden places. En tot cas, podeu preguntar.<\/p>\n<p><\/p>\n<table bgcolor=\"#ffffff\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"width:526px;\">\n<tbody>\n<tr>\n<td align=\"center\"><img decoding=\"async\" alt=\"Generalitat de Catalunya, Cultura ind\u00fastries culturals\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/ewpmi\/m_mailing\/templates\/internacionalitzacio\/barracultura.jpg\" \/>           <\/td>\n<\/tr>\n<tr>\n<td align=\"center\"><img decoding=\"async\" alt=\"Servei de desenvolupament empresarial\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/ewpmi\/m_mailing\/templates\/internacionalitzacio\/barrasde.jpg\" \/>           <\/td>\n<\/tr>\n<tr>\n<td align=\"center\"><img decoding=\"async\" alt=\"M\u00e0rqueting i comunicaci\u00f3\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/ewpmi\/m_mailing\/templates\/internacionalitzacio\/cap-d.jpg\" \/><\/td>\n<\/tr>\n<tr>\n<td align=\"center\" height=\"100\" valign=\"top\">\n<table border=\"0\" style=\"width:526px;\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/contingut\/m_pujadocuments\/documents\/Image\/newsletter\/barrapunts_espaiat.jpg\" \/>&nbsp;                   <\/p>\n<div style=\"text-align:left;\"><span style=\"color:#009136;\"><strong>JORNADA                   \/<br \/><\/strong><\/span><\/div>\n<div style=\"text-align:left;\"><span style=\"font-size:medium;\"><span style=\"color:#a5135a;\"><strong>Si encara no t&#8217;hi has                   inscrit&#8230; (places disponibles)<\/strong><\/span><\/span><span style=\"font-size:small;\"><br \/><\/span><\/div>\n<table border=\"0\" cellpadding=\"5\" cellspacing=\"5\">\n<tbody>\n<tr>\n<td><span style=\"font-size:27px;\"><span><span><strong>Internacionalitzar-se,                         <\/strong><\/span><\/span><\/span><span style=\"font-size:27px;\"><span><span><strong>una aposta                         de futur<\/strong><\/span><\/span><\/span><\/td>\n<td><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/contingut\/m_pujadocuments\/documents\/Image\/Catalan%21Arts_RGB.jpg\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/div>\n<p><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/contingut\/m_pujadocuments\/documents\/Image\/newsletter\/barrapunts_espaiat.jpg\" \/>&nbsp;&nbsp;                   <\/p>\n<div style=\"text-align:justify;\">El <strong>Servei de                   Desenvolupament Empresarial<\/strong> (SDE) i <strong>Catalan                   Arts<\/strong> de l\u2019<strong>Institut Catal\u00e0 de les ind\u00fastries                   Culturals (ICIC)<\/strong> proposen una actualitzaci\u00f3 del                   concepte <strong>internacionalitzar-se<\/strong> amb                   l\u2019aportaci\u00f3 de noves eines per garantir-ne l\u2019objectiu, i tamb\u00e9                   una reflexi\u00f3 sobre un dels mercats emergents amb m\u00e9s ress\u00f2,                   <strong>Brasil<\/strong>, que caldr\u00e0 tenir en consideraci\u00f3 a                   l\u2019hora de plantejar les pol\u00edtiques de creixement de les                   empreses culturals i dels seus serveis i\/o productes.<\/div>\n<div>&nbsp;<\/div>\n<div style=\"text-align:justify;\">Amb la finalitat de presentar                   quin \u00e9s el panorama general del fet de la internacionalitzaci\u00f3                   per\u00f2 tamb\u00e9 amb la voluntat de treballar els continguts des de                   la perspectiva de l\u2019experi\u00e8ncia i la reflexi\u00f3 compartida, la                   jornada s\u2019estructurar\u00e0 en tres l\u00ednies ben definides.<\/div>\n<ul>\n<li style=\"text-align:justify;\">Dues sessions (mat\u00ed i tarda)                     en qu\u00e8 es tractaran tem\u00e0tiques d\u2019inter\u00e8s general.                     <\/li>\n<li style=\"text-align:justify;\">Tallers de treball                     (<em>speaker\u2019s corner<\/em>) en qu\u00e8 es tractaran tem\u00e0tiques                     complement\u00e0ries de les sessions plen\u00e0ries, en format de                     continguts sint\u00e8tics i participatius.                     <\/li>\n<li style=\"text-align:justify;\">Mitjan\u00e7ant sis taules de                     consultoria simult\u00e0nia, els directors de les oficines de                     l\u2019ICIC als diferents pa\u00efsos i els t\u00e8cnics de Barcelona                     oferiran el seu assessorament a projectes concrets                     d\u2019internacionalitzaci\u00f3. <\/li>\n<\/ul>\n<p><strong><span style=\"color:#009136;\">HORARI I                   ESPAI<\/span><\/strong><\/p>\n<p><span style=\"background-color:#009136;\"><span style=\"color:white;\"><strong>SESSI\u00d3&nbsp;FORMATIVA<\/strong><\/span><\/span><br \/><strong>Dijous                   17 de novembre<\/strong> de 2011, de 9:15 h a 19:00 h<br \/>Escola                   Superior de Comer\u00e7 Internacional (ESCI) UPF. Aula Soler i                   Palau. <a href=\"http:\/\/maps.google.es\/maps?q=Passeig+de+Pujades,+1,+Barcelona&amp;hl=ca&amp;ll=41.387499,2.182986&amp;spn=0.002391,0.004136&amp;sll=41.594526,2.181964&amp;sspn=0.009532,0.016544&amp;vpsrc=6&amp;hnear=Passeig+de+Pujades,+1,+08003+Barcelona,+Catalunya&amp;t=h&amp;z=18\">Passeig                   Pujades, n\u00fam.1 de Barcelona<\/a><\/p>\n<p><span style=\"background-color:#009136;\"><span style=\"color:white;\"><strong>SESSI\u00d3&nbsp;DE&nbsp;CONSULTORIA<\/strong><\/span><\/span><br \/><strong>Divendres                   18 de novembre<\/strong> de 2011, de les 10:00 h a 18:00                   h<br \/><a href=\"http:\/\/maps.google.es\/maps?q=c.+Mestre+Nicolau+n%C3%BAm.+23.+Barcelona&amp;hl=ca&amp;ie=UTF8&amp;sll=40.396764,-3.713379&amp;sspn=9.936418,16.940918&amp;vpsrc=0&amp;hnear=Carrer+del+Mestre+Nicolau,+23,+08021+Barcelona,+Catalunya&amp;t=h&amp;z=16\">c.                   Mestre Nicolau n\u00fam. 23 de Barcelona<\/a><\/p>\n<div style=\"text-align:justify;\">Aquest dia s&#8217;establir\u00e0 una                   agenda d&#8217;entrevistes amb els <strong>t\u00e8cnics de Barcelona i                   els\/les directors\/es de les oficines internacionals de l&#8217;ICIC                   a Berl\u00edn, Brussel\u00b7les, Londres, Mil\u00e0 i Par\u00eds<\/strong>. Si vols                   concretar una cita, caldr\u00e0 que ho indiquis en el formulari                   d&#8217;inscripci\u00f3 a les jornades.<\/div>\n<p><a href=\"http:\/\/www.catalanarts.cat\/web\/sites\/default\/files\/programa_continguts.pdf\"><br \/><span style=\"color:blue;\"><strong>PER&nbsp;A&nbsp;M\u00c9S&nbsp;INFORMACI\u00d3,                   CLICA AQU\u00cd<\/strong><\/span><\/a><\/p>\n<p><span style=\"color:#009136;\"><strong>(si et vols inscriure a                   la sessi\u00f3, clica <a href=\"http:\/\/www20.gencat.cat\/portal\/site\/CulturaDepartament\/menuitem.4f810f50a62de38a5a2a63a7b0c0e1a0\/?vgnextoid=77d7c756e8508210VgnVCM1000008d0c1e0aRCRD&amp;vgnextchannel=77d7c756e8508210VgnVCM1000008d0c1e0aRCRD&amp;vgnextrefresh=1&amp;contentid=1bedbbf557a9b210VgnVCM1000008d0c1e0aRCRD\">INSCRIU-TE<\/a>)<\/strong><\/span><br \/><a href=\"http:\/\/www20.gencat.cat\/portal\/site\/CulturaDepartament\/menuitem.4f810f50a62de38a5a2a63a7b0c0e1a0\/?vgnextoid=77d7c756e8508210VgnVCM1000008d0c1e0aRCRD&amp;vgnextchannel=77d7c756e8508210VgnVCM1000008d0c1e0aRCRD&amp;vgnextrefresh=1&amp;contentid=1bedbbf557a9b210VgnVCM1000008d0c1e0aRCRD\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/contingut\/m_pujadocuments\/documents\/Image\/newsletter\/botonsinscriu-te\/barrains-2.jpg\" \/><\/a>                   <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" height=\"47\" src=\"http:\/\/www.sdeicic.cat\/contingut\/m_pujadocuments\/documents\/Image\/newsletter\/programa.jpg\" width=\"526\" \/><br \/><span style=\"color:#009136;\"><strong>PROGRAMA DIJOUS DIA                   17<\/strong><\/span><\/p>\n<p><strong>9:15 h \u2013 9:30 h<\/strong>.                   Obertura de la sessi\u00f3 a c\u00e0rrec del Sr. <strong>F\u00e8lix                   Riera<\/strong>, director de l\u2019<strong>Inst<br \/>\nitut Catal\u00e0 de les                   Ind\u00fastries Culturals<\/strong><\/p>\n<p><strong>9:30 h \u2013 11:30                   h<\/strong>. Sessi\u00f3 plen\u00e0ria. <strong>Com preparar un pla&nbsp;                   d&#8217;internacionalitzaci\u00f3<\/strong>, a c\u00e0rrec del Sr.                   <strong>Jordi Mundet<\/strong>, soci fundador de la consultora                   <strong>Coforma<\/strong><\/p>\n<ul>\n<li>Qu\u00e8 \u00e9s un pla d&#8217;internacionalitzaci\u00f3?                     <\/li>\n<li>Per qu\u00e8 cal planificar?                     <\/li>\n<li>Estructura i continguts d&#8217;un pla d&#8217;internacionalitzaci\u00f3                     <\/li>\n<li>An\u00e0lisi del pa\u00eds. Quines oportunitats tenim?                     <\/li>\n<li>An\u00e0lisi de les capacitats. Determinar les capacitats i                     les limitacions pr\u00f2pies <\/li>\n<\/ul>\n<p><strong>11:40                   h\u201314:15 h<\/strong>. Tallers (en el formulari d&#8217;inscripci\u00f3                   haur\u00e0s de seleccionar a quins tallers vols participar i ens                   quines franges hor\u00e0ries)<br \/><span style=\"color:#a5135a;\"><strong>20 places disponibles                   per rigor\u00f3s ordre d&#8217;inscripci\u00f3. Una sola persona per empresa o                   entitat<\/strong><\/span><br \/><span style=\"color:#a5135a;\"><strong>l&#8217;SDE es reserva el dret                   de redistribuir les sol\u00b7licituds de les franges hor\u00e0ries dels                   tallers en funci\u00f3 de la demanda<\/strong><\/span>                  <\/p>\n<div style=\"margin-left:40px;\"><strong><span style=\"color:#009136;\"><br \/><\/span><\/strong><\/div>\n<ul>\n<li><strong><span style=\"color:#009136;\">Taller                     1<\/span><\/strong>. (11:40 h\u201312:20 h \/ 12:40 h\u201313:20 h \/                     13:30 h\u201314:15 h) <\/li>\n<\/ul>\n<div style=\"margin-left:40px;\"><strong>How to present a                   cultural business in one minute (or less)<\/strong> a c\u00e0rrec de                   la Sra. <strong>N\u00faria Bag\u00e9s<\/strong>, consultora senior a                   <strong>Synergy Network<\/strong><\/div>\n<ul>\n<li><strong><span style=\"color:#009136;\">Taller                     2<\/span><\/strong>. (11:40 h\u201312:20 h \/ 12:40 h\u201313:20 h \/                     13:30 h\u201314:15 h) <\/li>\n<\/ul>\n<div style=\"margin-left:40px;\"><strong>Estic preparat per                   internacionalitzar-me?<\/strong>, a c\u00e0rrec de la Sra.                   <strong>Laura Espiau<\/strong>, t\u00e8cnica d&#8217;internacionalizaci\u00f3                   empresarial a <strong>Barcelona Activa<\/strong><\/div>\n<ul>\n<li><strong><span style=\"color:#009136;\">Taller                     3<\/span><\/strong>. (11:40 h\u201312:20 h \/ 12:40 h\u201313:20 h \/                     13:30 h\u201314:15 h) <\/li>\n<\/ul>\n<div style=\"margin-left:40px;\"><strong>Com aprofitar el                   networking<\/strong>, a c\u00e0rrec de la Sra. <strong>Rosaura                   Alastruey<\/strong>, directora de la consultora                   <strong>ProyectosTIC<\/strong><\/div>\n<ul>\n<li><strong><span style=\"color:#009136;\">Taller                     4<\/span><\/strong>. (11:40 h\u201312:20 h \/ 12:40 h\u201313:20 h \/                     13:30 h\u201314:15 h) <\/li>\n<\/ul>\n<div style=\"margin-left:40px;\"><strong>La negociaci\u00f3                   internacional<\/strong>, a c\u00e0rrec del Sra. <strong>Jordi                   Mundet<\/strong>, soci fundador de la consultora                   <strong>Coforma <\/strong><\/div>\n<div style=\"text-align:justify;\"><strong><br \/>14:15 h                   <\/strong><strong>\u2013<\/strong><strong>16:00 h. <\/strong>Pausa                   dinar (lliure)<strong><\/p>\n<p>16:00 h \u2013 19:00 h<\/strong>.                   Sessi\u00f3 plen\u00e0ria. <strong>Oportunitats per a les empreses                   catalanes a Brasil: aliances estrat\u00e8giques per a la creaci\u00f3 de                   valor<\/strong>, a c\u00e0rrec del Sr. <strong>Joxean                   Fern\u00e1ndez<\/strong>, advocat i economista ha col\u00b7laborat en                   projectes de suport a les ind\u00fastries culturals i creatives                   d&#8217;Argentina, Brasil, Paraguai i Uruguai.<\/div>\n<p>                  <\/p>\n<ul>\n<li>Brasil, mercat emergent o emergit.                     <\/li>\n<li>Reptes i oportunitats de les empreses culturals a                     Brasil.                     <\/li>\n<li>Posicionament de Catalunya i les empreses catalanes a                     Brasil.                     <\/li>\n<li>Claus d&#8217;\u00e8xit:\n<ul>\n<li>Capacitat per \u00abentendre\u00bb el pa\u00eds, el sector, el                       negoci.                       <\/li>\n<li>Capacitat d&#8217;adaptaci\u00f3.                       <\/li>\n<li>Definici\u00f3 del model de negoci.                       <\/li>\n<li>Desenvolupament de mercats <em>versus<\/em> construcci\u00f3                       de mercats.                       <\/li>\n<li>Identificaci\u00f3 d&#8217;un soci estrat\u00e8gic.                       <\/li>\n<li>Temps i recusos. <\/li>\n<\/ul>\n<\/li>\n<li>Pla d&#8217;acci\u00f3. <\/li>\n<\/ul>\n<p>                  <\/p>\n<div style=\"text-align:center;\">&nbsp;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\"><a href=\"http:\/\/www.sdeicic.cat\/\" target=\"_blank\"><img decoding=\"async\" alt=\"Generalitat de Catalunya - Servei de desenvolupament empresarial\" border=\"0\" src=\"http:\/\/www.sdeicic.cat\/ewpmi\/m_mailing\/templates\/internacionalitzacio\/peu.jpg\" \/><\/a>           <\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table border=\"0\" style=\"width:526px;\">\n<tbody>\n<tr>\n<td>                  <\/p>\n<div style=\"font-family:Arial;font-size:10px;text-align:justify;\">Aquest                   missatge ha estat enviat per <a href=\"http:\/\/www.sdeicic.cat\/\">Servei de Desenvolupament                   Empresarial<\/a>. D&#8217;acord amb la llei 15\/1999 de protecci\u00f3 de                   dades de car\u00e0cter personal, les vostres dades personals formen                   part d&#8217;un fitxer automatitzat. Aquest fitxer compleix amb les                   mesures i nivells de seguretat exigits per la llei.<br \/>Si                   desitgeu deixar de rebre el nostre butllet\u00ed cliqueu <a class=\"text_legal_a\" href=\"http:\/\/www.sdeicic.cat\/eo\/m_mailing\/usuari_baixa_1.php?idioma=ES_CT\">aqu\u00ed<\/a><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/5502246408003744617-5084627488020112414?l=jovespectacle.blogspot.com' alt='' \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>No s\u00e9 si encara queden places. En tot cas, podeu preguntar. &nbsp; JORNADA \/ Si encara no t&#8217;hi has inscrit&#8230; (places disponibles) Internacionalitzar-se, una aposta de futur &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp; El Servei de Desenvolupament Empresarial (SDE) i Catalan Arts de l\u2019Institut Catal\u00e0 de les ind\u00fastries Culturals (ICIC) proposen una actualitzaci\u00f3 del concepte internacionalitzar-se amb l\u2019aportaci\u00f3 de &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[26],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-historic"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}