{"id":26519,"date":"2013-10-10T20:31:56","date_gmt":"2013-10-10T18:31:56","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=26519"},"modified":"2013-10-10T20:31:56","modified_gmt":"2013-10-10T18:31:56","slug":"activitats-sde-que-fa-la-nostra-competencia-ara-com-crear-un-panell-de-control-dinformacio-a-internet-18-doctubre","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2013\/10\/10\/activitats-sde-que-fa-la-nostra-competencia-ara-com-crear-un-panell-de-control-dinformacio-a-internet-18-doctubre\/","title":{"rendered":"Activitats SDE: Que fa la nostra compet\u00e8ncia ara? Com crear un panell de control d&#039;informaci\u00f3 a Internet. 18 d&#039;octubre"},"content":{"rendered":"<h2><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/SDE%20informacio.JPG\" \/><img decoding=\"async\" class=\"aligncenter\" alt=\"M\u00e0rqueting i comunicaci\u00f3\" src=\"http:\/\/sde.cultura.gencat.cat\/ewpminewsletter\/m_mailing\/templates\/digital_media\/cap-d.jpg\" border=\"0\" \/><\/h2>\n<h2><span style=\"color: #ff9900\"><strong>Que fa la nostra compet\u00e8ncia ara? Com crear un panell de control d&#8217;informaci\u00f3 a Internet<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000\">L&#8217;exc\u00e9s d&#8217;informaci\u00f3 que genera Internet, suposa per a l&#8217;empresa, un esfor\u00e7 addicional en temps i capacitat per recon\u00e8ixer i capturar la \u00abinformaci\u00f3 bona\u00bb del seu sector, i transformar-la en coneixement i avantatge respecte a la seva compet\u00e8ncia.<\/span><\/p>\n<p><span style=\"color: #000000\">Con\u00e8ixer les \u00faltimes t\u00e8cniques i tecnologies d&#8217;intel\u00b7lig\u00e8ncia tecnol\u00f2gica, permet controlar millor el flux de la informaci\u00f3 a Internet, i fins i tot automatitzar-lo.<\/span><\/p>\n<p><span style=\"color: #ff9900\"><strong>OBJECTIUS:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Mostrar la metodologia i procediment a utilitzar, per seguir la informaci\u00f3 de mercats\u00a0 i sectors, amb la finalitat de con\u00e8ixer que\u00a0 estan fent els meus competidors internacionals, i fins i tot de la meva pr\u00f2pia empresa, sense moure&#8217;s de l&#8217;oficina.<\/span><\/li>\n<li><span style=\"color: #000000\">Aprendre a configurar un sistema autom\u00e0tic a trav\u00e9s d&#8217;Internet, per al que l&#8217;empresa estigui informada en tot moment del que esdev\u00e9 en el seu mercat i als competidors de refer\u00e8ncia.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff9900\"><strong>SESSI\u00d3 ADRE\u00c7ADA A:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Si esteu implicats en la comercialitzaci\u00f3 d&#8217;una empresa cultural, no importa la seva mida, teniu l&#8217;oportunitat de con\u00e8ixer les t\u00e8cniques de control d&#8217;informaci\u00f3 competitiva a Internet.<\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>Atenci\u00f3: per poder assistir al taller \u00e9s imprescindible portar l&#8217;ordinador port\u00e0til o tauleta amb dispositiu WI-FI i cable\u00a0 d&#8217;alimentaci\u00f3.<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>PLACES LIMITADES. 1 PERSONA PER EMPRESA O ENTITAT.<\/strong><\/span><\/p>\n<p><span style=\"color: #0000ff\"><strong>HORARI I ESPAI<\/strong><\/span><br \/>\n<span style=\"color: #0000ff\"> Divendres\u00a0<strong>18 d&#8217;octubre<\/strong>, de les <strong>9.00 h\u00a0a les 14:00 h<\/strong>.<\/span><br \/>\n<span style=\"color: #0000ff\"> UPF. Edifici ESCI-Born. Aula Mango.\u00a0<span style=\"text-decoration: underline\"><a href=\"http:\/\/maps.google.es\/maps?rlz=1C1CHVN_caES527ES547&amp;q=Passeig+Pujades,+1.+Barcelona+08003&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=0x12a4a2fdaa5a6655:0xa1fb041131c7a57c,Passeig+de+Pujades,+1,+08003+Barcelona&amp;gl=es&amp;sa=X&amp;ei=mRI8UsH2FYmE4AT_u4DICA&amp;ved=0CDQQ8gEwAA\"><span style=\"color: #0000ff;text-decoration: underline\">Passeig Pujades, 1.\u00a0<\/span><\/a><a href=\"http:\/\/maps.google.es\/maps?rlz=1C1CHVN_caES527ES547&amp;q=Passeig+Pujades,+1.+Barcelona+08003&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=0x12a4a2fdaa5a6655:0xa1fb041131c7a57c,Passeig+de+Pujades,+1,+08003+Barcelona&amp;gl=es&amp;sa=X&amp;ei=mRI8UsH2FYmE4AT_u4DICA&amp;ved=0CDQQ8gEwAA\"><span style=\"color: #0000ff;text-decoration: underline\">Barcelona 08003<\/span><\/a><\/span>.<\/span><\/p>\n<p><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/que-fa-la-nostra-competencia-ara-.-com-crear-un-panell-de-control-d%27informacio-a-internet_ad_732_index.html\" target=\"_blank\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-5.jpg\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" width=\"526\" height=\"47\" border=\"0\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>1) Per poder controlar informaci\u00f3, primer en de trobar-la. Metodologia de recerca d&#8217;informaci\u00f3 estrat\u00e8gica a Internet.<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Entendre com funciona la tecnologia dels cercadors internacionals.<\/span><\/li>\n<li><span style=\"color: #000000\">Procediment de recerca i seguiment d&#8217;informaci\u00f3 de pa\u00efsos objectiu, competidors, i fins i tot de la pr\u00f2pia empresa.<\/span><\/li>\n<li><span style=\"color: #000000\">Exemples pr\u00e0ctics d&#8217;aplicaci\u00f3.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>2) Creaci\u00f3, configuraci\u00f3 i aplicaci\u00f3 d&#8217;un panell de control automatitzat d&#8217;informaci\u00f3<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Definici\u00f3 dels punts clau a controlar des del punt de vista d&#8217;una empresa cultural; competidors per pa\u00efsos, marques, productes i serveis, promocions i esdeveniments, not\u00edcies, premsa, i m\u00e9s.<\/span><\/li>\n<li><span style=\"color: #000000\">An\u00e0lisi de les eines d&#8217;automatitzaci\u00f3 de la informaci\u00f3 i selecci\u00f3 de la m\u00e9s adequada en funci\u00f3 del que volem controlar.<\/span><\/li>\n<li><span style=\"color: #000000\">Configuraci\u00f3 d&#8217;un panell automatitzat d&#8217;aplicaci\u00f3 immediata.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>METODOLOGIA:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Exposici\u00f3 del contingut amb exemples, casos pr\u00e0ctics, i la interacci\u00f3 \u00a0amb l&#8217;assistent.<\/span><\/li>\n<li><span style=\"color: #000000\">Es far\u00e0 servir el m\u00e8tode del cas a les aplicacions pr\u00e0ctiques reals.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>PONENT:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>V\u00edctor de Francisco.\u00a0<\/strong>Llicenciat en Ci\u00e8ncies Empresarials, especialitat Management Internacional. Master en Finances, i Master en Internet Management pel Institut Catal\u00e0 de Tecnologia (ICT). \u00c9s professor de cursos i seminaris de Comer\u00e7 Internacional, i M\u00e0rqueting Internacional, relacionats amb el m\u00f3n d&#8217;Internet, en m\u00e9s de 30 organismes, com les Cambres de Comer\u00e7, patronals, i universitats com la Universitat de Barcelona (UB), o l&#8217;Escola de Comer\u00e7 Internacional (ESCI). Actualment \u00e9s el director del Master en Marketing Digital Internacional (MDI) de la Pompeu Fabra, Escola de Comer\u00e7 Internacional (ESCI).<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que fa la nostra compet\u00e8ncia ara? Com crear un panell de control d&#8217;informaci\u00f3 a Internet L&#8217;exc\u00e9s d&#8217;informaci\u00f3 que genera Internet, suposa per a l&#8217;empresa, un esfor\u00e7 addicional en temps i capacitat per recon\u00e8ixer i capturar la \u00abinformaci\u00f3 bona\u00bb del seu sector, i transformar-la en coneixement i avantatge respecte a la seva compet\u00e8ncia. Con\u00e8ixer les \u00faltimes &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-26519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/26519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=26519"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/26519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=26519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=26519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=26519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}