{"id":28336,"date":"2013-11-11T14:11:44","date_gmt":"2013-11-11T13:11:44","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=28336"},"modified":"2013-11-11T14:11:44","modified_gmt":"2013-11-11T13:11:44","slug":"below-the-line-a-girona-seminari-de-marqueting-de-guerrilla","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2013\/11\/11\/below-the-line-a-girona-seminari-de-marqueting-de-guerrilla\/","title":{"rendered":"'Below the line' a Girona, Seminari de m\u00e0rqueting de guerrilla"},"content":{"rendered":"

\"\"<\/p>\n

Dilluns 18 de novembre de 2013 de 16:00h a 20:00h<\/span><\/strong><\/p>\n

Seminari de m\u00e0rqueting de guerrilla a c\u00e0rrec de Llu\u00eds Valentin<\/span><\/span><\/strong><\/span><\/h3>\n

Eines publicit\u00e0ries d’impacte a baix cost.<\/strong><\/h3>\n

Les organitzacions veuen com els consumidors i clients estan sotmesos a una saturaci\u00f3 de missatges publicitaris, per aix\u00f2, les estrat\u00e8gies de comunicaci\u00f3 passen per buscar la notorietat en les anomenades accions below the line, l’execuci\u00f3 d’aquestes requereix t\u00e8cnics en m\u00e0rqueting i professionals de la interpretaci\u00f3, una acci\u00f3 correctament executada genera notorietat, per contra, una mala execuci\u00f3 pot danyar la imatge de l’empresa. Conegui a trav\u00e9s d’aquest seminari, les claus per a l\u2018execuci\u00f3 d’accions btl aix\u00ed com campanyes mod\u00e8liques.<\/span><\/p>\n

Adre\u00e7at a estudiants i professionals de qualsevol disciplina art\u00edstica i\/o t\u00e8cnica relacionades amb les arts esc\u00e8niques interessats en con\u00e8ixer o formar-se en gesti\u00f3 i producci\u00f3 teatral i responsables de companyies professionals<\/span><\/p>\n

Lluis Valent\u00edn, llicenciat en Ci\u00e8ncies Econ\u00f2miques. \u00c9s professor de Programes Executius en IQS Facultat d’Economia i compagina la seva labor consultora amb la investigaci\u00f3 i la doc\u00e8ncia. Ha treballat dirigint projectes durant 12 anys en el Grup WPP, un dels grups en serveis de comunicaci\u00f3 m\u00e9s grans del m\u00f3n. Entre les seves especialitats destaca l’estrat\u00e8gia de m\u00e0rqueting. Actualment \u00e9s soci director de stv consulting.<\/span><\/p>\n

Casa De La Cultura De Girona<\/a><\/strong><\/div>\n

Pla\u00e7a de l’Hospital, 6
\n17002 Gerona, Spain
\nTel\u00e8fon\u00a0\u00a0 \u00a0972 20 20 13
\nhttp:\/\/www.casadecultura.org\/<\/a><\/p>\n

Preu:<\/strong> 40 \u20ac. 30 \u20ac per als socis i s\u00f2cies de l\u2019AGT, AADPC i APCC.<\/span><\/p>\n

Inscripcions fins al 14 de novembre a la Secretaria d\u2019El Galliner<\/strong> (de dl. a dv., de 17 a 21 h.)<\/span>
\ne-mail:<\/strong> elgalliner@elgalliner.cat<\/span><\/a><\/span><\/span>
\nTel.<\/strong> 972 205 884<\/span><\/p>\n

Publicat a<\/span> https:\/\/www.facebook.com\/events\/581479955241266\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dilluns 18 de novembre de 2013 de 16:00h a 20:00h Seminari de m\u00e0rqueting de guerrilla a c\u00e0rrec de Llu\u00eds Valentin Eines publicit\u00e0ries d’impacte a baix cost. Les organitzacions veuen com els consumidors i clients estan sotmesos a una saturaci\u00f3 de missatges publicitaris, per aix\u00f2, les estrat\u00e8gies de comunicaci\u00f3 passen per buscar la notorietat en les …<\/p>\n","protected":false},"author":1,"featured_media":28338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-28336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/11\/Below-the-line.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/28336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=28336"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/28336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/28338"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=28336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=28336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=28336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}