{"id":28713,"date":"2013-11-18T14:44:59","date_gmt":"2013-11-18T13:44:59","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=28713"},"modified":"2013-11-18T14:44:59","modified_gmt":"2013-11-18T13:44:59","slug":"sde-noves-tendencies-en-comunicacio-cultural-201113","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2013\/11\/18\/sde-noves-tendencies-en-comunicacio-cultural-201113\/","title":{"rendered":"SDE: Noves tend\u00e8ncies en comunicaci\u00f3 cultural (20\/11\/13)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" id=\"_x0000_i1025\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/SDE%20informacio.JPG\" width=\"526\" height=\"98\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" id=\"_x0000_i1025\" alt=\"M\u00e0rqueting i comunicaci\u00f3\" src=\"http:\/\/sde.cultura.gencat.cat\/ewpminewsletter\/m_mailing\/templates\/marqueting_i_comunicacio\/cap-d.jpg\" width=\"523\" height=\"68\" border=\"0\" \/><\/p>\n<h1><span style=\"text-decoration: underline\"><strong><span style=\"color: #ff0000;text-decoration: underline\">Noves tend\u00e8ncies en comunicaci\u00f3 cultural<\/span><\/strong><\/span><\/h1>\n<p><span style=\"color: #000000\"><strong>El Departament de Cultura<\/strong>\u00a0proposa un recorregut de 3 sessions de formaci\u00f3 en comunicaci\u00f3 cultural destinades a professionals que s&#8217;inicien en aquest \u00e0mbit\u00a0 i a professionals que amb un nivell mitj\u00e0-alt d&#8217;expertesa volen explorar altres estrat\u00e8gies comunicatives.<\/span><\/p>\n<p><span style=\"color: #000000\">1. Iniciaci\u00f3 a la comunicaci\u00f3 cultural (b\u00e0sic). 18 de febrer de 2013.<\/span><\/p>\n<p><span style=\"color: #000000\">2. Gesti\u00f3 de p\u00fablics. Comunicaci\u00f3 i comunitat (expert). 8 de juliol de 2013.<\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>3. Noves tend\u00e8ncies en comunicaci\u00f3 cultural (expert). 20 de novembre de 2013.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">l&#8217;objectiu d&#8217;aquesta sesssi\u00f3 \u00e9s ajudar els responsables de comunicaci\u00f3 de projectes i serveis culturals a obtenir la m\u00e0xima difusi\u00f3 dels seus projectes. Repassar les claus d&#8217;una campanya d&#8217;\u00e8xit: posicionament, p\u00fablic, testimonials, comunitats, boca-orella, nous recursos i eines creatives.<\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"color: #ff0000\"><strong>Sessi\u00f3 adre\u00e7ada a<\/strong><\/span>\u00a0caps de comunicaci\u00f3 i gestors culturals interessats en l&#8217;\u00e0mbit de la comunicaci\u00f3 i el m\u00e0rqueting cultural amb un\u00a0<strong><span style=\"text-decoration: underline\">nivell de coneixement avan\u00e7at.<\/span><\/strong><\/span><\/p>\n<h3><span style=\"color: #ff0000\">HORARI i ESPAI<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong>Dimecres 20 de novembre,<\/strong>\u00a0de 10:00h a 14:00 h.<\/span><br \/>\n<span style=\"color: #000000\">Sala d&#8217;actes de l&#8217;Arts Santa M\u00f2nica.\u00a0Rambla Santa M\u00f2nica, 7.\u00a0Barcelona 08002.<\/span><\/p>\n<p><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/noves-tendencies-en-comunicacio-cultural_ad_507_ambit.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" id=\"_x0000_i1025\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" width=\"522\" height=\"24\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000\"><strong>PROGRAMA<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><span style=\"color: #ff0000\">10.00 h<\/span>.<\/strong>\u00a0<strong>Introducci\u00f3 te\u00f2rica<\/strong>, a c\u00e0rrec de<strong>\u00a0Cristina Salvador<\/strong>.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es pot traslladar la creativitat art\u00edstica a la comunicaci\u00f3. La idea creativa.<\/span><\/li>\n<li><span style=\"color: #000000\">Tingues clar el teu posicionament.<\/span><\/li>\n<li><span style=\"color: #000000\">Quins s\u00f3n els teus p\u00fablics? La clau de l&#8217;\u00e8xit \u00e9s la segmentaci\u00f3.<\/span><\/li>\n<li><span style=\"color: #000000\">Fes que parlin de tu\u2026 Testimonials, boca-orella.<\/span><\/li>\n<li><span style=\"color: #000000\">\u00c8xits i fracassos en les campanyes virals.<\/span><\/li>\n<li><span style=\"color: #000000\">Accions de carrer i m\u00e0rqueting de guerrilla que poden sorprendre.<\/span><\/li>\n<li><span style=\"color: #000000\">Accions low cost: si no tens pressupost, aguditza l&#8217;enginy.<\/span><\/li>\n<li><span style=\"color: #000000\">Nous recursos: ludificaci\u00f3, <em>mobile first,<\/em> realitat augmentada, etc.<\/span><\/li>\n<li><span style=\"color: #000000\">La import\u00e0ncia d&#8217;apropar-se a les comunitats: viquipedistes, fotobloggers, instagrammers\u2026 Saps qui s\u00f3n i com trobar-los?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">\u00a0<strong>Tend\u00e8ncies del 2013<\/strong>: analitzem les principals tend\u00e8ncies de comunicaci\u00f3:<\/span><br \/>\n<span style=\"color: #000000\"> Hipersegmentaci\u00f3, cocreaci\u00f3,\u00a0<em>slow life,<\/em>\u00a0<em>smart culture<\/em>, m\u00e0rqueting sensorial, empremta digital m\u00f2bil, el\u00a0<em>rerouting<\/em>, l&#8217;intercanvi i la col\u00b7laboraci\u00f3, el valor de l&#8217;austeritat, les iniciatives amb causa, la cerca de la felicitat\u2026<\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"color: #ff0000\"><strong>11.00 h<\/strong><\/span>.\u00a0<strong>Casos d&#8217;\u00e8xit a Catalunya<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><span style=\"color: #ff0000\">12.00 h.<\/span>\u00a0<\/strong><strong>Pausa\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><span style=\"color: #ff0000\">12.30 h<\/span>.\u00a0<\/strong><strong>Recull de casos d&#8217;\u00e8xit internacionals<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><span style=\"color: #ff0000\">13.00 h<\/span>.<\/strong>\u00a0<strong>Taula rodona<\/strong><\/span><br \/>\n<span style=\"color: #000000\"> Periodistes de diversos \u00e0mbits expliquen com sorprendre a trav\u00e9s de la comunicaci\u00f3 des de la cultura, qu\u00e8 els interessa, qu\u00e8 \u00e9s not\u00edcia.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"color: #000000\"><strong>Germ\u00e0 Capdevila<\/strong>, de la revista\u00a0<strong>Esguard<\/strong><\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Jordi\u00a0Bordes<\/strong>, de\u00a0<strong>Recomana.cat<\/strong><\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Pere Rosales<\/strong>, de<strong>\u00a0Inusual<\/strong><\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"color: #ff0000\"><strong>PONENT<\/strong><\/span><br \/>\n<span style=\"color: #000000\"> <strong>Cristina Salvador Branera.<\/strong>\u00a0Llicenciada en periodisme per la Universitat Aut\u00f2noma de Barcelona i m\u00e0ster en relacions internacionals al CIDOB. T\u00e9 18 anys d&#8217;experincia en comunicaci\u00f3 corporativa, m\u00e0rqueting cultural, responsabilitat social, comunicaci\u00f3 interna i de crisi. \u00c9s conferenciant habitual sobre tem\u00e0tiques d&#8217;actualitat de comunicaci\u00f3 i professora convidada a diversos m\u00e0sters i postgraus. Directora d&#8217;aPortada, consultora de comunicaci\u00f3 estrat\u00e8gica i gesti\u00f3 d&#8217;esdeveniments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noves tend\u00e8ncies en comunicaci\u00f3 cultural El Departament de Cultura\u00a0proposa un recorregut de 3 sessions de formaci\u00f3 en comunicaci\u00f3 cultural destinades a professionals que s&#8217;inicien en aquest \u00e0mbit\u00a0 i a professionals que amb un nivell mitj\u00e0-alt d&#8217;expertesa volen explorar altres estrat\u00e8gies comunicatives. 1. Iniciaci\u00f3 a la comunicaci\u00f3 cultural (b\u00e0sic). 18 de febrer de 2013. 2. Gesti\u00f3 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[25],"tags":[],"class_list":["post-28713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacio"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/28713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=28713"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/28713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=28713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=28713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=28713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}