{"id":31845,"date":"2014-02-05T20:17:23","date_gmt":"2014-02-05T19:17:23","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=31845"},"modified":"2014-02-05T20:17:23","modified_gmt":"2014-02-05T19:17:23","slug":"sde-com-selabora-un-pla-de-marqueting-digital-internacional-11214","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2014\/02\/05\/sde-com-selabora-un-pla-de-marqueting-digital-internacional-11214\/","title":{"rendered":"SDE: Com s’elabora un pla de m\u00e0rqueting digital internacional 11\/2\/14"},"content":{"rendered":"

\"\"<\/a>\"\"<\/a><\/p>\n

Com s’elabora un pla de m\u00e0rqueting digital internacional<\/span><\/h1>\n

Les accions de m\u00e0rqueting digital (online) ja formen part de l’estrat\u00e8gia d’internacionalitzaci\u00f3 d’una empresa.<\/span><\/p>\n

Aquest seminari planteja la metodologia que cal seguir per desenvolupar un pla de m\u00e0rqueting digital internacional, amb les seves fases, la definici\u00f3, les estrat\u00e8gies, l’acci\u00f3 i el control de resultats, aix\u00ed com l’estudi de molts casos reals pr\u00e0ctics d’empreses que han desenvolupat aquest tipus d’accions. Aquests casos surten dels resultats del programa 2BDigital d’ACCI\u00d3<\/strong>, considerat una\u00a0best practice<\/em>\u00a0per la UE.<\/span><\/p>\n

Requisits m\u00ednims<\/span><\/b><\/strong><\/span><\/p>\n

Cal portar qualsevol dispositiu amb\u00a0connexi\u00f3 a Internet\u00a0i amb el qual es pugui treballar (ordinador, tauleta, etc<\/span>.)<\/span>.<\/span><\/span><\/p>\n

Aforament limitat: 1 persona per empresa o entitat. 45 places disponibles<\/span><\/b><\/strong><\/span><\/p>\n

HORA i ESPAI<\/span><\/h3>\n

Dimarts 11 de febrer,\u00a0<\/strong>\u00a0de 9:00 h a 14:00 h.<\/span><\/p>\n

UPF. Edifici ESCI-Born. Aula Mango.<\/span> Passeig Pujades, 1. Barcelona 08003.<\/a><\/p>\n

\"\"<\/a><\/p>\n

PONENT<\/strong><\/span><\/p>\n

V\u00edctor de Francisco<\/span><\/b><\/strong>. Llicenciat en ci\u00e8ncies empresarials, especialitat de gesti\u00f3 internacional. M\u00e0ster en finances i m\u00e0ster en gesti\u00f3 d’Internet per l’Institut Catal\u00e0 de Tecnologia (ICT). \u00c9s professor de cursos i seminaris de comer\u00e7 internacional i m\u00e0rqueting internacional relacionats amb el m\u00f3n d’Internet, en m\u00e9s de 30 organismes, com ara cambres de comer\u00e7, patronals i universitats (com\u00a0la Universitat\u00a0de Barcelona, UB), o l’Escola Superior de Comer\u00e7 Internacional (ESCI). Actualment \u00e9s el director del m\u00e0ster en m\u00e0rqueting digital internacional (MDI) de\u00a0la Universitat Pompeu\u00a0Fabra-Escola Superior de Comer\u00e7 Internacional (ESCI)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Com s’elabora un pla de m\u00e0rqueting digital internacional Les accions de m\u00e0rqueting digital (online) ja formen part de l’estrat\u00e8gia d’internacionalitzaci\u00f3 d’una empresa. Aquest seminari planteja la metodologia que cal seguir per desenvolupar un pla de m\u00e0rqueting digital internacional, amb les seves fases, la definici\u00f3, les estrat\u00e8gies, l’acci\u00f3 i el control de resultats, aix\u00ed com l’estudi …<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-31845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/31845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=31845"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/31845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=31845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=31845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=31845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}