{"id":32260,"date":"2014-03-06T10:59:39","date_gmt":"2014-03-06T09:59:39","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=32260"},"modified":"2014-03-06T10:59:39","modified_gmt":"2014-03-06T09:59:39","slug":"la-gestio-de-les-marques-en-les-empreses-culturals-18314","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2014\/03\/06\/la-gestio-de-les-marques-en-les-empreses-culturals-18314\/","title":{"rendered":"La gesti\u00f3 de les marques en les empreses culturals (18\/3\/14)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/DEPT%20informacio%281%29.JPG\" \/><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/marqueting_i_cominicacio\/cap-d.jpg\" \/><\/p>\n<h2><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\">La gesti\u00f3 de les marques en les empreses culturals<\/span><\/span><\/h2>\n<h3><span style=\"color: #ff0000\"><strong>OBJECTIUS<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000\">Proporcionar els coneixements sobre com crear, com desenvolupar i com gestionar una marca en el context de les empreses culturals.<\/span><\/p>\n<p><span style=\"color: #000000\">Adre\u00e7at a empreses i entitats de tots els sectors culturals i creatius, especialment als responsables de les \u00e0rees de m\u00e0rqueting i comunicaci\u00f3 i als gerents.<\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"color: #ff0000\"><strong>ATENCI\u00d3<\/strong>:<\/span> sessi\u00f3 participativa de 5 hores de durada on juntament amb els fonaments te\u00f2rics es duran a terme exercicis pr\u00e0ctics de gesti\u00f3 de marques.<\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"text-decoration: underline\"><strong>Places limitades.<\/strong><\/span> Una sola persona per empresa o entitat.<\/span><\/p>\n<h3><span style=\"color: #ff0000\">HORARI i ESPAI<\/span><\/h3>\n<p><strong>Dimarts 18 de mar\u00e7, <\/strong>\u00a0de 9:00 h a 14:00 h. Sala d&#8217;actes de l&#8217;Arts Santa M\u00f2nica.<span style=\"text-decoration: underline;color: #0000ff\"><a href=\"http:\/\/maps.google.es\/maps?rlz=1C1CHVN_caES527ES547&amp;espv=210&amp;es_sm=122&amp;q=Rambla+de+Santa+M%C3%B2nica,+7.+Barcelona+08002.&amp;um=1&amp;ie=UTF-8&amp;hq&amp;hnear=0x12a4a25713fdebcd:0x9356e57b56255fef,La+Rambla,+7,+08002+Barcelona&amp;gl=es&amp;sa=X&amp;ei=w-cWU8rbKIWqyAOa7YDoCQ&amp;ved=0CC8Q8gEwAA\" target=\"_blank\"><span style=\"color: #0000ff;text-decoration: underline\"> Rambla de Santa M\u00f2nica, 7. Barcelona 08002.<\/span><\/a><\/span><\/p>\n<p><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/la-gestio-de-les-marques-en-les-empreses-culturals-_ad_756_ambit.html\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" \/><\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" \/><\/p>\n<p><span style=\"color: #000000\">Introducci\u00f3: La marca com a element estrat\u00e8gic de l&#8217;empresa.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es crea, una marca?<\/span><\/li>\n<li><span style=\"color: #000000\">Quins valors representa?<\/span><\/li>\n<li><span style=\"color: #000000\">Quins tipus de marques podem crear i per qu\u00e8 serveixen?<\/span><\/li>\n<li><span style=\"color: #000000\">Com podem gestionar la vida d&#8217;una marca?<\/span><\/li>\n<li><span style=\"color: #000000\">Quantes marques \u00e9s raonable desenvolupar en una empresa?<\/span><\/li>\n<li><span style=\"color: #000000\">Exemples pr\u00e0ctics: an\u00e0lisi de 10 marques del sector cultural.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>PONENT<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>German Ramon-Cort\u00e9s<\/strong>. Llicenciat en Administraci\u00f3 i Direcci\u00f3 d&#8217;Empreses, \u00e9s president de la companyia de comunicaci\u00f3 Paradigma FCM dedicada a l&#8217;assessoria i creaci\u00f3 de comunicaci\u00f3 comercial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gesti\u00f3 de les marques en les empreses culturals OBJECTIUS Proporcionar els coneixements sobre com crear, com desenvolupar i com gestionar una marca en el context de les empreses culturals. Adre\u00e7at a empreses i entitats de tots els sectors culturals i creatius, especialment als responsables de les \u00e0rees de m\u00e0rqueting i comunicaci\u00f3 i als gerents. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-32260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/32260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=32260"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/32260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=32260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=32260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=32260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}