{"id":32830,"date":"2014-05-05T20:51:33","date_gmt":"2014-05-05T18:51:33","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=32830"},"modified":"2014-05-05T20:51:33","modified_gmt":"2014-05-05T18:51:33","slug":"com-utilitzar-google-analytics-per-millorar-el-roi-de-la-nostra-web-7514","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2014\/05\/05\/com-utilitzar-google-analytics-per-millorar-el-roi-de-la-nostra-web-7514\/","title":{"rendered":"Com utilitzar Google Analytics per millorar el ROI de la nostra Web (7\/5\/14)"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/SDE%20informacio.JPG\" \/><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20Digital%20Media.jpg\" \/><\/h3>\n<h3><span style=\"color: #000000\">Com utilitzar Google Analytics per millorar el ROI de la nostra Web <\/span><\/h3>\n<p><span style=\"color: #000000\"><em><strong>Google Analytics<\/strong><\/em>\u00a0s&#8217;ha convertit en una eina b\u00e0sica per a qualsevol persona o empresa que faci accions a Internet. Sense informaci\u00f3 sobre com actuen els nostres clients o usuaris, es fa impossible determinar les estrat\u00e8gies i les futures accions per millorar el nostre retorn de la inversi\u00f3 (<em>ROI<\/em>).<\/span><\/p>\n<p><span style=\"color: #000000\">En aquest seminari s&#8217;explicar\u00e0 a fons com podem treure el m\u00e0xim profit d&#8217;aquesta eina<\/span><\/p>\n<p><span style=\"color: #ff9900\"><strong>Metodologia:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Exposici\u00f3 del contingut amb exemples, casos pr\u00e0ctics i la interacci\u00f3 amb els assistents.<\/span><\/li>\n<li><span style=\"color: #000000\">Es far\u00e0 servir el m\u00e8tode del cas a les aplicacions pr\u00e0ctiques reals.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Taller pr\u00e0ctic amb ordinador a temps real!<\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>Atenci\u00f3: per poder assistir al taller tamb\u00e9 \u00e9s imprescindible portar l&#8217;ordinador port\u00e0til amb dispositiu WI-FI i cable\u00a0 d&#8217;alimentaci\u00f3<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Aforament limitat:<\/strong>\u00a01 persona per empresa o entitat. 45 places disponibles.<\/span><\/p>\n<p><span style=\"color: #ff9900\"><strong>Adre\u00e7at a:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Persones i empreses del sector cultural i creatiu\u00a0 que no coneixen <em>Google Analytics,<\/em> o aquelles que ja l&#8217;utilitzen, per\u00f2 volen ampliar els seus coneixements per optimitzar-ne l&#8217;\u00fas.<\/span><\/p>\n<h3><span style=\"color: #ff9900\">HORARI i ESPAI<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong>Dimecres 7 de maig,\u00a0<\/strong>\u00a0de 8:45h a 14:00 h.<\/span><\/p>\n<p><span style=\"color: #000000\">UPF. Edifici ESCI-Born. Aula Mango. <a href=\"http:\/\/maps.google.es\/maps?rlz=1C1CHVN_caES527ES547&amp;q=Passeig+Pujades,+1.+Barcelona+08003.&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=0x12a4a2fdaa5a6655:0xa1fb041131c7a57c,Passeig+de+Pujades,+1,+Universitat+Pompeu+Fabra,+08003+Barcelona&amp;gl=es&amp;sa=X&amp;ei=Wy1nU871E8rs0gW8jICQDg&amp;ved=0CDAQ8gEwAA\"><span style=\"color: #000000\">Passeig Pujades, 1. Barcelona 08003.<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000\"><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/com-utilitzar-google-analytics-per-millorar-el-roi-de-la-nostra-web_ad_752_ambit.html\"><span style=\"color: #000000\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-5.jpg\" \/><\/span><\/a><\/span><\/p>\n<p><span style=\"color: #000000\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" \/><\/span><\/p>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>1. <\/strong><\/span>L&#8217;anal\u00edtica web com a eina estrat\u00e8gica.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es planifica i configura <em>Analytics<\/em> per arribar al <em>ROI<\/em>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>2.<\/strong><\/span> Opcions generals.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">El tauler de control com a eina b\u00e0sica; la punta de l&#8217;iceberg.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>3. <\/strong><\/span>Configuraci\u00f3 d&#8217;objectius i metes.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es defineixen objectius clars, que funcionin, fins a controlar la visualitzaci\u00f3 del redireccionament (funnel).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>4. <\/strong><\/span>Configuraci\u00f3 de segments avan\u00e7ats.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com se seccionen les dades de <em>Google Analytics<\/em>, es fan proves i s&#8217;obtenen resultats molt precisos.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>5.<\/strong><\/span> Configuraci\u00f3 de perfils i filtres.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es defineixen les especificacions per supervisar el tr\u00e0nsit d&#8217;un mateix domini. Des dels perfils b\u00e0sics fins als filtres personalitzats avan\u00e7ats.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>6.<\/strong> <\/span>Informes personalitzats: creaci\u00f3 d&#8217;un quadre de comandament.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Com es defineixen i configuren informes per crear un quadre de comandament personalitzat.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><span style=\"color: #ff9900\"><strong>7.<\/strong><\/span> <em>Analytics<\/em> a fons; el m\u00e9s usual. Ajuda i recursos addicionals.<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>PONENT<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>V\u00edctor de Francisco.\u00a0<\/strong>Va ser el primer professional autoritzat per Google per impartir els seminaris oficials d&#8217;AdWords a Espanya (2007-Google AdWords Seminar Leader), i n&#8217;\u00e9s professional autoritzat des de l&#8217;any 2005. Llicenciat en ci\u00e8ncies empresarials, especialitat de gesti\u00f3 internacional. M\u00e0ster en finances i m\u00e0ster en gesti\u00f3 d&#8217;Internet per l&#8217;Institut Catal\u00e0 de Tecnologia (ICT). \u00c9s professor de cursos i seminaris de comer\u00e7 internacional i m\u00e0rqueting internacional relacionats amb el m\u00f3n d&#8217;Internet, en m\u00e9s de 30 organismes, com ara cambres de comer\u00e7, patronals i universitats (com la Universitat de Barcelona,UB), o l&#8217;Escola Superior de Comer\u00e7 Internacional (ESCI).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com utilitzar Google Analytics per millorar el ROI de la nostra Web Google Analytics\u00a0s&#8217;ha convertit en una eina b\u00e0sica per a qualsevol persona o empresa que faci accions a Internet. Sense informaci\u00f3 sobre com actuen els nostres clients o usuaris, es fa impossible determinar les estrat\u00e8gies i les futures accions per millorar el nostre retorn &#8230;<\/p>\n","protected":false},"author":1,"featured_media":31528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-32830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2014\/01\/Digital-media.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/32830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=32830"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/32830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/31528"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=32830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=32830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=32830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}