{"id":34095,"date":"2014-09-25T15:30:21","date_gmt":"2014-09-25T13:30:21","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=34095"},"modified":"2014-09-25T15:30:21","modified_gmt":"2014-09-25T13:30:21","slug":"el-marqueting-i-els-publics-saps-qui-es-la-teva-audiencia-91014","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2014\/09\/25\/el-marqueting-i-els-publics-saps-qui-es-la-teva-audiencia-91014\/","title":{"rendered":"El m\u00e0rqueting i els p\u00fablics: saps qui \u00e9s la teva audi\u00e8ncia? 9\/10\/14"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" style=\"width: 523px;height: 68px\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/marqueting_i_cominicacio\/cap-d.jpg\" alt=\"\" \/><\/p>\n<h1 style=\"margin-top: 4px;margin-bottom: 12px;border: 0px;color: #000000;font-size: 29px;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 33px\">El m\u00e0rqueting i els p\u00fablics: saps qui \u00e9s la teva audi\u00e8ncia?<\/h1>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px;text-align: justify\"><span style=\"border: 0px\">El\u00a0<\/span><strong style=\"border: 0px\">Departament de Cultura,<\/strong><span style=\"border: 0px\">\u00a0mitjan\u00e7ant l&#8217;<\/span><strong style=\"border: 0px\">SDE,<\/strong><span style=\"border: 0px\">\u00a0col\u00b7labora a les jornades professionals que organitza la\u00a0<em style=\"border: 0px\"><strong style=\"border: 0px\">17a<\/strong>\u00a0<\/em><\/span><em style=\"border: 0px\"><strong style=\"border: 0px\">Fira Mediterr\u00e0nia de Manresa<\/strong><\/em><span style=\"border: 0px\">, amb una proposta in\/formativa que planteja els nous reptes del m\u00e0rqueting en l&#8217;estrat\u00e8gia de p\u00fablics.\u00a0<\/span><\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px;text-align: justify\">Qu\u00e8 hi ha de permanent en els conceptes del m\u00e0rqueting despr\u00e9s del\u00a0<em style=\"border: 0px\">tsunami digital<\/em>? N&#8217;ha canviat el paradigma? O podem adaptar-ne els conceptes antics a la nova era?<\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">El\u00a0<strong style=\"border: 0px\">desenvolupament d&#8217;audi\u00e8ncies<\/strong>, nou\u00a0<em style=\"border: 0px\">mantra\u00a0<\/em>del m\u00e0rqueting cultural:\u00a0<em style=\"border: 0px\">empowerment<\/em>\u00a0&#8211;\u00a0<em style=\"border: 0px\">engagement<\/em>\u00a0&#8211;\u00a0<em style=\"border: 0px\">diversification<\/em>.<\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">1. De qu\u00e8 parlem quan ens referim al m\u00e0rqueting?<\/p>\n<ul style=\"margin-left: 40px;padding-left: 25px;border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">\n<li style=\"border: 0px\">El m\u00e0rqueting com una caixa d&#8217;eines.<\/li>\n<li style=\"border: 0px\">El m\u00e0rqueting com una filosofia; el m\u00e0rqueting com una actitud.<\/li>\n<\/ul>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">2. Missi\u00f3 &#8211; p\u00fablics &#8211; ingressos.<\/p>\n<h3 class=\"rojo f12\" style=\"margin-top: 18px;margin-bottom: 2px;border: 0px;color: #e20a16;font-size: 12px;font-family: Arial, Helvetica, Verdana, sans-serif\">HORARI i ESPAI<\/h3>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\"><strong style=\"border: 0px\">Dijous 9 d&#8217;octubre, <\/strong>\u00a0de 12:00h a13:15 h.<\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">\u00c0rea Jornades Llotja Professional. Museu de la T\u00e8cnica de Manresa. <span style=\"text-decoration: underline;color: #ff0000\"><a href=\"https:\/\/www.google.es\/maps\/place\/Carretera+de+Santpedor,+55,+08242+Manresa,+Barcelona\/@41.7322866,1.8333093,17z\/data=%214m2%213m1%211s0x12a4f7e277f0578d:0x4c75f09bb2aa7834\" target=\"_blank\"><span style=\"color: #ff0000\">Ctra. de Santpedor, 55. Manresa 08242.<\/span><\/a><\/span><\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\"><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/el-marqueting-i-els-publics:-saps-qui-es-la-teva-audiencia-_ad_963_index.html\" target=\"_blank\"><img decoding=\"async\" style=\"width: 522px;height: 24px\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px;text-align: justify\"><span style=\"border: 0px;color: #ff0000\"><strong style=\"border: 0px;color: #000000\"><em style=\"border: 0px\">Les persones inscrites mitjan\u00e7ant l&#8217;SDE tindran una acreditaci\u00f3 d&#8217;un dia a la 17a Fira Mediterr\u00e0nia de Manresa (en aquest cas, per al dijous 9 d&#8217;octubre).<\/em><\/strong><\/span><\/p>\n<table style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\" border=\"1\" width=\"586\" cellspacing=\"1\" cellpadding=\"1\" align=\"center\">\n<tbody style=\"border: 0px\">\n<tr style=\"border: 0px\">\n<td style=\"border: 0px;font-size: 11px\"><strong>PONENT<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" style=\"border: 0px\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Antoni%20Laporte.jpg\" alt=\"\" width=\"93\" height=\"108\" \/><\/td>\n<td style=\"border: 0px;font-size: 11px\"><\/td>\n<td style=\"border: 0px;font-size: 11px\">\n<p style=\"border: 0px\"><strong style=\"border: 0px\">Antoni Laporte<\/strong><\/p>\n<p style=\"border: 0px;text-align: justify\">Director d&#8217;ARTImetria. Llicenciat en economia per la Universitat Aut\u00f2noma de Barcelona i m\u00e0ster en gesti\u00f3 i pol\u00edtiques culturals per la Universitat de Barcelona. Professor de m\u00e0rqueting cultural en diversos cursos de tercer cicle universitari a Barcelona i a Madrid, des de fa 20 anys.<\/p>\n<p style=\"border: 0px;text-align: justify\">Coordinador de l&#8217;Observatori dels P\u00fablics del Patrimoni Cultural de Catalunya de l&#8217;Institut Catal\u00e0 de Recerca en Patrimoni Cultural.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\">En col\u00b7laboraci\u00f3 amb:<\/p>\n<p style=\"border: 0px;color: #000000;font-family: Arial, Helvetica, Verdana, sans-serif;line-height: 17px\"><img decoding=\"async\" style=\"border: 0px;width: 250px;height: 80px\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/FiraManresa2014.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting i els p\u00fablics: saps qui \u00e9s la teva audi\u00e8ncia? El\u00a0Departament de Cultura,\u00a0mitjan\u00e7ant l&#8217;SDE,\u00a0col\u00b7labora a les jornades professionals que organitza la\u00a017a\u00a0Fira Mediterr\u00e0nia de Manresa, amb una proposta in\/formativa que planteja els nous reptes del m\u00e0rqueting en l&#8217;estrat\u00e8gia de p\u00fablics.\u00a0 Qu\u00e8 hi ha de permanent en els conceptes del m\u00e0rqueting despr\u00e9s del\u00a0tsunami digital? N&#8217;ha canviat &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-34095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/34095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=34095"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/34095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=34095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=34095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=34095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}