{"id":35713,"date":"2015-02-26T14:31:49","date_gmt":"2015-02-26T13:31:49","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=35713"},"modified":"2015-02-26T14:31:49","modified_gmt":"2015-02-26T13:31:49","slug":"com-convertir-una-associacio-en-marca-competitiva-per-als-seus-associats","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/02\/26\/com-convertir-una-associacio-en-marca-competitiva-per-als-seus-associats\/","title":{"rendered":"Com convertir una associaci\u00f3 en marca competitiva per als seus associats?"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20marqueting.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #ff0000\"><strong><span class=\"rojo\">SEMINARIS:<\/span><\/strong><\/span><\/p>\n<h3><span style=\"color: #000000\">Com convertir una associaci\u00f3 en marca competitiva per als seus associats?<\/span><\/h3>\n<p><span style=\"color: #000000\">El m\u00e0rqueting associatiu neix de la necessitat de les organitzacions de perfil associatiu i car\u00e0cter empresarial o professional, de dotar-se de respostes i estrat\u00e8gies que els permetin afrontar amb \u00e8xit els reptes que els planteja el futur immediat.<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Objectius<\/strong>: identificar estrat\u00e8gies de captaci\u00f3 i fidelitzaci\u00f3 de socis per a organitzacions de perfil associatiu.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Sessi\u00f3 adre\u00e7ada a\u00a0<\/strong>professionals de gremis, associacions professionals, col\u00b7legis professionals, fundacions, entitats culturals, i tamb\u00e9 a entitats de l&#8217;administraci\u00f3 que tinguin perfil associatiu amb membres, espectadors, socis o clients.\u00a0<\/span><\/p>\n<h3 class=\"rojo f12\"><span style=\"color: #ff0000\">HORARI i ESPAI<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong>Dimecres 4 de mar\u00e7.<\/strong>\u00a0de 16:00h a 18:00 h.<\/span><\/p>\n<p><span style=\"color: #000000\">Sala d&#8217;actes de l&#8217;Arts Santa M\u00f2nica. <span style=\"text-decoration: underline;color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.google.es\/maps\/place\/Rambla+de+Santa+M%C3%B2nica,+7,+08002+Barcelona\/data=%214m2%213m1%211s0x12a4a2571186740f:0xaed5a836d5141e17?sa=X&amp;ei=QgnaVOKIMcOyUaqZgaAK&amp;ved=0CB4Q8gEwAA\">Rambla de Santa M\u00f2nica, 7. Barcelona 08002.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/com-convertir-una-associacio-en-marca-competitiva-per-als-seus-associats-_ad_1087_ambit.html\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" alt=\"\" \/><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">El m\u00e0rqueting associatiu: un nou model de m\u00e0rqueting<\/span><\/li>\n<li><span style=\"color: #000000\">Com convertir els associats en clients<\/span><\/li>\n<li><span style=\"color: #000000\">Captaci\u00f3 \u00a0i \u00a0fidelitzaci\u00f3 \u00a0d\u2019associats<\/span><\/li>\n<li><span style=\"color: #000000\">La import\u00e0ncia de l\u2019atenci\u00f3 al soci<\/span><\/li>\n<li><span style=\"color: #000000\"><em>Branded content:<\/em>\u00a0generaci\u00f3, filtre i difusi\u00f3 de continguts<\/span><\/li>\n<li><span style=\"color: #000000\">Innovaci\u00f3 en el model de negoci: com generar nous productes i serveis<\/span><\/li>\n<li><span style=\"color: #000000\">Del lobby al\u00a0<em>think tank<\/em><\/span><\/li>\n<li><span style=\"color: #000000\">Ponts de comunicaci\u00f3 interna i externa: el 2.0<\/span><\/li>\n<li><span style=\"color: #000000\">Casos de bones pr\u00e0ctiques<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>PONENTS<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ignacio%20Solana.jpg\" alt=\"\" width=\"154\" height=\"217\" \/>Ignasi \u00a0 Solana.\u00a0 \u00a0CEO \u00a0 IGNATIUS&amp;CO., \u00a0 consultoria \u00a0 de \u00a0 m\u00e0rqueting \u00a0 associatiu. \u00a0 Estudia Psicologia i Filologia a la UAB. Direcci\u00f3 en M\u00e0rqueting-Vendes i Direcci\u00f3 M\u00e0rqueting Digital a \u00a0ESADE Business School<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Consol%20Vancells.jpg\" alt=\"\" width=\"127\" height=\"191\" \/>Consol Vancells.\u00a0Partner d\u2019IGNATIUS&amp;CO., consultoria \u00a0de \u00a0m\u00e0rqueting \u00a0associatiu. Llicenciada en \u00a0Ci\u00e8ncies de la Informaci\u00f3 -\u00adPublicitat per la UAB,\u00a0<em>Master in Social Media, Branding &amp; Strategies \u00a0<\/em>URL-\u00adLa Salle.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEMINARIS: Com convertir una associaci\u00f3 en marca competitiva per als seus associats? El m\u00e0rqueting associatiu neix de la necessitat de les organitzacions de perfil associatiu i car\u00e0cter empresarial o professional, de dotar-se de respostes i estrat\u00e8gies que els permetin afrontar amb \u00e8xit els reptes que els planteja el futur immediat. Objectius: identificar estrat\u00e8gies de captaci\u00f3 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-35713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/35713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=35713"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/35713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=35713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=35713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=35713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}