{"id":36331,"date":"2015-04-08T15:55:55","date_gmt":"2015-04-08T13:55:55","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=36331"},"modified":"2015-04-08T15:55:55","modified_gmt":"2015-04-08T13:55:55","slug":"el-videomarqueting-taller-practic-de-youtube","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/04\/08\/el-videomarqueting-taller-practic-de-youtube\/","title":{"rendered":"El videom\u00e0rqueting. Taller pr\u00e0ctic de Youtube"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20Digital%20Media.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>16.04.2015 \/<span class=\"naranja\">\u00a0TALLER:<\/span><\/strong><\/span><\/p>\n<h3><span style=\"color: #ff9900\">El videom\u00e0rqueting. Taller pr\u00e0ctic de Youtube<\/span><\/h3>\n<p><span style=\"color: #000000\">Taller pr\u00e0ctic en qu\u00e8 es donaran les bases perqu\u00e8 els participants puguin aprofitar al m\u00e0xim el potencial de\u00a0YouTube\u00a0com a eina de m\u00e0rqueting per a la promoci\u00f3 de l&#8217;empresa, i tamb\u00e9 del producte o el projecte cultural.<\/span><\/p>\n<p class=\"naranja f12\"><span style=\"text-decoration: underline\"><span style=\"color: #ff9900;text-decoration: underline\">HORARI i ESPAI<\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><span style=\"color: #0000ff\">Dijous 16 d&#8217;abril<\/span>. de<\/strong>\u00a009:00h-14:00 hores<\/span><br \/>\n<span style=\"color: #000000\">UPF. Edifici ESCI-Born. Aula Mango.\u00a0Passeig Pujades, 1.\u00a0Barcelona 08003.\u00a0<a class=\"gris\" style=\"color: #000000\">Veure mapa<\/a><a style=\"color: #000000\" href=\"https:\/\/www.google.es\/maps\/place\/Passeig+de+Pujades,+1,+08003+Barcelona\/data=%214m2%213m1%211s0x12a4a2fdaa5a6655:0xa1fb041131c7a57c?sa=X&amp;ei=nPkkVcS8H8PuUObNgIAH&amp;ved=0CB4Q8gEwAA\">\u00a0<\/a><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Properes sessions:<\/strong><\/span><br \/>\n<span style=\"color: #000000\">Dimecres,<span style=\"color: #0000ff\">\u00a0<\/span><strong><span style=\"color: #0000ff\">10\u00a0de juny<\/span>\u00a0<\/strong>del 2015 (inscripci\u00f3 pendent d\u2019obertura).<\/span><br \/>\n<span style=\"color: #000000\">Dijous,\u00a0<span style=\"color: #0000ff\"><strong>8\u00a0d&#8217;octubre<\/strong><\/span>\u00a0del 2015 (inscripci\u00f3 pendent d\u2019obertura).<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Requisits m\u00ednims: portar qualsevol dispositiu amb connexi\u00f3 a Internet i amb el qual es pugui treballar (ordinador, tauleta, etc.).<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>Aforament limitat: 1 persona per empresa o entitat. 45 places disponibles.<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/-el-videomarqueting.-taller-practic-de-youtube_ad_1091_ambit.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #000000\">1. Qu\u00e8 \u00e9s la web 2.0?\u00a0Definirem la web 2.0 i explicarem quines eines la formen.<\/span><\/p>\n<p><span style=\"color: #000000\">2. Qu\u00e8 \u00e9s el videom\u00e0rqueting i per a qu\u00e8 serveix?\u00a0Veurem diferents usos del v\u00eddeo (publicitat, relacions p\u00fabliques, demostracions de funcionament, etc.).<\/span><\/p>\n<p><span style=\"color: #000000\">3. Com funciona\u00a0YouTube?\u00a0Aprendrem a treure el m\u00e0xim rendiment de YouTube i a fer que el v\u00eddeo ajudi a complir els nostres objectius empresarials.<\/span><\/p>\n<p><span style=\"color: #000000\">4. Com funciona un programa d\u2019edici\u00f3 de v\u00eddeos?\u00a0Explicarem com podem editar els v\u00eddeos, com es poden crear subt\u00edtols, una portada i una contraportada, i com podem aconseguir que les persones que els vegin visitin tamb\u00e9 el nostre lloc web.<\/span><\/p>\n<p><span style=\"color: #000000\">5. Idees i bones pr\u00e0ctiques.\u00a0Veurem alguns exemples inspiradors per crear els nostres v\u00eddeos.<\/span><\/p>\n<p><span style=\"color: #000000\">6. Factors clau d&#8217;\u00e8xit perqu\u00e8 un v\u00eddeo sigui viral.<\/span><\/p>\n<p><span style=\"color: #000000\">7. Com funciona l&#8217;algoritme que ordena els v\u00eddeos de\u00a0YouTube?<\/span><\/p>\n<p><span style=\"color: #000000\">8. Com podem organitzar els esdeveniments i emetre&#8217;ls en directe a trav\u00e9s de\u00a0Google Hangout.<\/span><\/p>\n<p><span style=\"color: #000000\">9. Com connectem\u00a0YouTube\u00a0amb les altres eines 2.0 de\u00a0Google.<\/span><\/p>\n<p><span style=\"color: #000000\">10. Com s&#8217;interpreten les estad\u00edstiques de\u00a0YouTube.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>PONENT<\/strong><\/p>\n<p><span style=\"color: #000000\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Montse%20Penarroya.jpg\" alt=\"\" width=\"165\" height=\"149\" \/>Montserrat Pe\u00f1arroya<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Ha estat s\u00f2cia fundadora i directora general de l&#8217;empresa Comercio Digital, S.A. que pertany al Grup\u00a0Intercom\u00a0(creadors d&#8217;Infojobs, Softonic, eMagister, etc.). Tamb\u00e9 ha estat\u00a0CEO\u00a0de\u00a0Noticias.com\u00a0i s\u00f2cia fundadora de diverses empreses relacionades amb Internet. \u00c9s professora de\u00a0Marketing\u00a0Digital i d&#8217;eBusiness\u00a0en M\u00e0sters i Postgraus de diverses\u00a0universitats: UAB\u00a0(Escola de Postgrau i Escola Universit\u00e0ria de Turisme i Hosteleria), UPF &#8211; ESCI, Universitat de Barcelona i tamb\u00e9 imparteix classes a la\u00a0Universitat Polit\u00e8cnica de Val\u00e8ncia, la Universitat de Girona, La Salle, La Cambra de Comer\u00e7 de Barcelona ACC1\u00d3,\u00a0ICEC &#8211; SDE i l&#8217;Ag\u00e8ncia Catalana de Turisme, entre altres.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>16.04.2015 \/\u00a0TALLER: El videom\u00e0rqueting. Taller pr\u00e0ctic de Youtube Taller pr\u00e0ctic en qu\u00e8 es donaran les bases perqu\u00e8 els participants puguin aprofitar al m\u00e0xim el potencial de\u00a0YouTube\u00a0com a eina de m\u00e0rqueting per a la promoci\u00f3 de l&#8217;empresa, i tamb\u00e9 del producte o el projecte cultural. HORARI i ESPAI Dijous 16 d&#8217;abril. de\u00a009:00h-14:00 hores UPF. Edifici ESCI-Born. &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"class_list":["post-36331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tallers-cursos"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=36331"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=36331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=36331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=36331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}