{"id":36417,"date":"2015-04-17T13:35:21","date_gmt":"2015-04-17T11:35:21","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=36417"},"modified":"2015-04-17T13:35:21","modified_gmt":"2015-04-17T11:35:21","slug":"sde-icec-jornades-professionals-sobre-noves-estrategies-de-marqueting-de-cinema-independent","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/04\/17\/sde-icec-jornades-professionals-sobre-noves-estrategies-de-marqueting-de-cinema-independent\/","title":{"rendered":"SDE-ICEC: Jornades professionals sobre noves estrat\u00e8gies de m\u00e0rqueting de cinema independent"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20marqueting.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><span style=\"color: #ff0000;text-decoration: underline\"><strong>Jornades professionals\u00a0<\/strong><strong>sobre noves estrat\u00e8gies\u00a0<\/strong><strong>de m\u00e0rqueting de cinema\u00a0<\/strong><strong>independent \u00a0<\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000\">El <strong>Departament de Cultura<\/strong>, a trav\u00e9s de l&#8217;<strong>SDE<\/strong>, col\u00b7labora amb el <strong>Festival Internacional de Cinema D&#8217;Autor de Barcelona, D&#8217;A 2015<\/strong>, en la realitzaci\u00f3 de les <strong>Jornades professionals sobre noves estrat\u00e8gies de m\u00e0rqueting de cinema independent\u00a0<\/strong>que tindran lloc els dies\u00a0<strong>28 <\/strong>i <strong>29 d&#8217;abril<\/strong> a l&#8217;edifici de la <a style=\"color: #000000\" href=\"https:\/\/www.google.es\/maps\/place\/Passeig+de+Colom,+6,+08002+Barcelona\/data=%214m2%213m1%211s0x12a4a255882feaff:0xcf0cc8a412688455?sa=X&amp;ei=K3IaVbuUOsHqUN2IgPgJ&amp;ved=0CB4Q8gEwAA\"><strong>Fundaci\u00f3 SGAE<\/strong> <\/a>de Barcelona.<\/span><\/p>\n<p><span style=\"color: #000000\">Una cita on els diferents agents locals i internacionals de la ind\u00fastria cinematogr\u00e0fica es reuniran per impulsar la participaci\u00f3 i cooperaci\u00f3 en nous projectes. Les diferents taules rodones i pon\u00e8ncies es complementaran amb espais destinats al <em>networking<\/em> i a reunions informals. Una cita ineludible per als professionals que pretenen obrir noves vies de finan\u00e7ament, distribuci\u00f3, promoci\u00f3 i exhibici\u00f3 de les pel\u00b7l\u00edcules.<\/span><\/p>\n<p><span style=\"color: #000000\">Consulta el programa complet de les jornades <span style=\"text-decoration: underline;color: #ff0000\"><a style=\"color: #ff0000;text-decoration: underline\" href=\"http:\/\/www.europacreativamedia.cat\/rcs_media\/DA_programa_def4.pdf\"><strong>aqu\u00ed<\/strong><\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000\">L&#8217;assist\u00e8ncia a les diferents taules rodones i pon\u00e8ncies ser\u00e0 gratu\u00efta. Aforament limitat.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">El per\u00edode d&#8217;inscripci\u00f3 finalitza el dia <strong>20 d&#8217;abril.<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.cinemadautor.cat\/2015\/03\/15\/jornades-professionals-sobre-estrategies-de-marqueting-de-cinema-independent\/\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" alt=\"\" \/><\/p>\n<p><strong><span style=\"text-decoration: underline\">28 d\u2019Abril de 2015\u00a0\u00a0<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">09.30-09.45 h<\/span>.\u00a0Recepci\u00f3, obertura de sales i acollida dels assistents<\/strong>.<\/p>\n<p><span style=\"color: #ff0000\"><strong>09.45-10.00 h<\/strong>.<\/span>\u00a0Presentaci\u00f3 de les Jornades a c\u00e0rrec del Sr. <strong>Jordi Sellas i Ferr\u00e9s, <\/strong>Director General de <strong>Creaci\u00f3 i Empreses culturals<\/strong> <strong>\u00a0<\/strong>i de\u00a0<strong>Carlos Rodr\u00edguez R\u00edos, <\/strong>director del<strong> Festival Internacional de Cinema d&#8217;Autor de Barcelona.<\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">10.00-11.45 h<\/span>.\u00a0<\/strong><strong>La relaci\u00f3 de la televisi\u00f3 amb el productor.\u00a0<\/strong>Dues vessants, les televisions com a\u00a0<em>partner\u00a0<\/em>clau en la producci\u00f3 i compra de pel\u00b7l\u00edcules<\/p>\n<p><strong>Susanna Jim\u00e9nez<\/strong>, Televisi\u00f3 de Catalunya.<\/p>\n<p><strong>Mar\u00eda Rub\u00edn<\/strong>, Canal+.<\/p>\n<p>Modera:\u00a0<strong>Jos\u00e9 Nolla<\/strong>, Uni\u00f3n de Cineastas.<\/p>\n<p><strong><span style=\"color: #ff0000\">11.45-12:.50 h.\u00a0<\/span>Caf\u00e8 i <\/strong><strong><em>networking<\/em><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">12.15-14.00 h.<\/span>\u00a0El posicionament i venda internacional d&#8217;una pel\u00b7l\u00edcula.\u00a0<\/strong>Estrat\u00e8gies de distribuci\u00f3 i vendes internacionals. Canvi de posicionament i estrat\u00e8gia segons el pa\u00eds d&#8217;estrena.<strong>\u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Film Factory\u00a0<\/strong>(Espanya).<\/p>\n<p>(Ponent a confirmar).<\/p>\n<p>Modera:\u00a0<strong>Michel Rub\u00e9n<\/strong>, Dynamo Producciones.<\/p>\n<p><strong><span style=\"color: #ff0000\">14.00-16.00 h.<\/span>\u00a0Dinar i <\/strong><strong><em>networking<\/em><\/strong><\/p>\n<p><span style=\"color: #ff0000\"><strong>16.00-18.00 h<\/strong><\/span>.<strong> Nous paisatges en la distribuci\u00f3 de cinema independent.\u00a0<\/strong>Noves tend\u00e8ncies, estrat\u00e8gies i problem\u00e0tiques de la distribuci\u00f3 de cinema independent.<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Adolfo Blanco, <\/strong>A Contracorriente Films.<\/p>\n<p><strong>Ferran Herranz<\/strong>, La Aventura Audiovisual.<\/p>\n<p>Modera: <b>Michel Rub\u00e9n<\/b>, Dynamo Producciones.<\/p>\n<p><strong><span style=\"color: #ff0000\">18.00-18.30 h.<\/span> \u00a0 Pon\u00e8ncia Triodos Bank.<\/strong><strong>\u00a0<\/strong>Entitat financera que estimula i interv\u00e9 en produccions cinematogr\u00e0fiques i la creaci\u00f3 de productes culturals. De la producci\u00f3 a la promoci\u00f3.<\/p>\n<p><strong>Mar\u00eda Coronado<\/strong>, Gerent del sector cultural de Triodos Bank.<\/p>\n<p><strong>Daniel Mar\u00eda<\/strong>, Subdirector de la Oficina de Triodos Bank a Barcelona.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline\">29 d\u2019Abril de 2015<\/span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">09.30-10.00 h.<\/span> \u00a0\u00a0<\/strong>Recepci\u00f3, obertura de sales i acollida dels assistents.<\/p>\n<p><strong><span style=\"color: #ff0000\">10.00-11.45 h.<\/span> \u00a0 L&#8217;espectador del futur. El consum en la sala de cinema i el\u00a0<\/strong><strong>consum de cinema\u00a0<\/strong><strong><em>online\u00a0<\/em><\/strong><strong>(<\/strong><strong><em>VoD<\/em><\/strong><strong>).\u00a0<\/strong><\/p>\n<p>Quin \u00e9s el tipus d&#8217;espectador que va al cinema i qu\u00e8 demana? Quin \u00e9s el futur de les sales d&#8217;exhibici\u00f3? Quins s\u00f3n els nous h\u00e0bits i costums del consumidor?<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Juan Antonio G\u00f3mez<\/strong>, Odeon\/Uci\/Cinesa.<\/p>\n<p><strong>Pedro Barbadillo<\/strong>, CineArte.<\/p>\n<p><strong>Jaume Ripoll<\/strong>, Filmin.<\/p>\n<p>Modera:\u00a0<strong>Sarah Calder\u00f3n<\/strong>, The Film Agency.<\/p>\n<p><strong><span style=\"color: #ff0000\">11.45-12.15 h.<\/span>\u00a0Caf\u00e8 i networking<\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">12.15-14.00 h.<\/span> Tend\u00e8ncies en el consum de mitjans de comunicaci\u00f3, la inversi\u00f3\u00a0<\/strong><strong>m\u00e9s intel\u00b7ligent per arribar al nostre p\u00fablic.\u00a0<\/strong>Tend\u00e8ncies i estrat\u00e8gies pel desenvolupament d&#8217;un pla de mitjans \u00f2ptim. Pas a pas, fins l&#8217;espectador adient.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Vanesa Nieto<\/strong>, Arena Media.<\/p>\n<p><strong><span style=\"color: #ff0000\">14.00-16.00 h.<\/span> \u00a0 \u00a0Dinar i <\/strong><strong><em>networking<\/em><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000\">16.00-18.00 h.<\/span> \u00a0 Mercats i Festivals. El cinema d&#8217;autor i independent m\u00e9s enll\u00e0 de\u00a0<\/strong><strong>les seves fronteres.\u00a0<\/strong>Noves iniciatives per a la projecci\u00f3 del cinema d&#8217;autor fora de les seves fronteres. Cinema catal\u00e0, espanyol i llatinoameric\u00e0.<\/p>\n<p><strong>Ponents:<\/strong><\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Elena Ru\u00e9<\/strong>, Catalan Films&amp;Tv.<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Ibermedia.<\/strong><\/p>\n<p><strong>\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rafael Cabrera<\/strong>, ICAA (Instituto de la Cinematograf\u00eda y las Artes Audiovisuales).<\/p>\n<p>Modera:\u00a0<strong>Llu\u00eds Mi\u00f1arro<\/strong>, Eddie Saeta.<\/p>\n<p><strong><span style=\"color: #ff0000\">18.00-19.30 h<\/span>. Cloenda de les Jornades. <\/strong>Trobada i refresc amb els membres de <strong><em>Uni\u00f3n de Cineastas<\/em><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>En col\u00b7laboraci\u00f3 amb<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cinemadautor.cat\/es\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Logo%20DA.jpg\" alt=\"\" width=\"333\" height=\"119\" \/><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/DA.jpg\" alt=\"\" width=\"381\" height=\"269\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jornades professionals\u00a0sobre noves estrat\u00e8gies\u00a0de m\u00e0rqueting de cinema\u00a0independent \u00a0 El Departament de Cultura, a trav\u00e9s de l&#8217;SDE, col\u00b7labora amb el Festival Internacional de Cinema D&#8217;Autor de Barcelona, D&#8217;A 2015, en la realitzaci\u00f3 de les Jornades professionals sobre noves estrat\u00e8gies de m\u00e0rqueting de cinema independent\u00a0que tindran lloc els dies\u00a028 i 29 d&#8217;abril a l&#8217;edifici de la Fundaci\u00f3 &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-36417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=36417"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=36417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=36417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=36417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}