{"id":36563,"date":"2015-04-27T17:27:13","date_gmt":"2015-04-27T15:27:13","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=36563"},"modified":"2015-04-27T17:27:13","modified_gmt":"2015-04-27T15:27:13","slug":"sde-20-i-2105-no-busquis-marques-crean-una","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/04\/27\/sde-20-i-2105-no-busquis-marques-crean-una\/","title":{"rendered":"SDE: 20 i 21\/05 \u00abNo busquis marques, crea&#8217;n una!\u00bb"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/marqueting_i_cominicacio\/cap-d.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #ff0000\"><strong>NO BUSQUIS MARQUES, CREA&#8217;N UNA!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>L&#8217;OBJECTIU DE les jornades\u00a0<\/strong>\u00e9s proporcionar les eines b\u00e0siques necess\u00e0ries de m\u00e0rqueting, comunicaci\u00f3 i economia per desenvolupar models de negoci sostenibles i rendibles reduint les opcions de risc, i generar ind\u00fastria cultural potent i competent internacionalment.<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>SESSI\u00d3 ADRE\u00c7ADA\u00a0<\/strong>especialment a gestors\/ores de festivals culturals o que tinguin el projecte de realitzar-ne un, aix\u00ed com a empreses del sector cultural i creatiu en general amb experi\u00e8ncia en gesti\u00f3 cultural.<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Format: <\/strong><strong>t<\/strong>aller pr\u00e0ctic de dos dies de durada. Inscriu-te al bot\u00f3 de sota o clicant <span style=\"text-decoration: underline;color: #ff0000\"><a style=\"color: #ff0000;text-decoration: underline\" href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/no-busquis-marques-crea%E2%80%99n-una-_ad_1200_ambit.html\" target=\"_blank\">aqu\u00ed<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/no-busquis-marques-crea%E2%80%99n-una-_ad_1200_ambit.html\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/span><\/p>\n<p class=\"rojo f12\"><span style=\"text-decoration: underline\"><span style=\"color: #ff0000;text-decoration: underline\">DATES I HORARI<\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>20.05.2015, 21.05.2015. \u00a0 \u00a0<\/strong>\u00a0<strong>09:30h-14:00 hores\u00a0<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;color: #ff0000\"><strong>ESPAI<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Sala d&#8217;Actes de l&#8217;Arts Santa M\u00f2nica<\/span><br \/>\n<span style=\"color: #000000\"> Rambla de Santa M\u00f2nica, 7.\u00a0Barcelona 08002. Veure mapa<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Dimecres 20\/05\/2015<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>9.30 &#8211; 14 h<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Registre d&#8217;inscripcions a les 9.20 h<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;color: #ff0000\"><strong>PROGRAMA\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Dimecres 20\/05\/2015<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>9.30 &#8211; 11.3<\/strong><strong>0 h<\/strong><strong>\u00a0<\/strong><strong>Breu introducci\u00f3 al m\u00e0rqueting<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">M\u00e0rqueting el 2015: de Woodstock i Canes al Tomorrowland, el Sensation i l&#8217;Arenal<\/span><\/p>\n<p><span style=\"color: #000000\">M\u00e0rqueting 3.0: el valor del teu producte i com pots fer que el m\u00f3n el conegui<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>11.30 &#8211; 13 h\u00a0<\/strong><strong>Per qu\u00e8 comuniques?<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Objectius de la comunicaci\u00f3: finan\u00e7ament:<\/span><\/li>\n<li><span style=\"color: #000000\">Comuniques b\u00e9? Mesurar la comunicaci\u00f3<\/span><\/li>\n<li><span style=\"color: #000000\">El cas de la comunicaci\u00f3 i els patrocinadors: preu per impacte i canvis de br\u00edfing<\/span><\/li>\n<li><span style=\"color: #000000\">Amb qui parles?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>13 &#8211; 14 h. F\u00f2rum obert sobre la relaci\u00f3 entre m\u00e0rqueting i comunicaci\u00f3<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0 \u00a0Pressions dels patrocinadors<\/span><\/li>\n<li><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0 \u00a0De l&#8217;<em>storytelling<\/em>\u00a0a la trucada promocional<\/span><\/li>\n<li><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0 \u00a0<em>Overpromise<\/em>\u00a0a col\u00b7laboradors<\/span><\/li>\n<li><span style=\"color: #000000\">\u00a0 \u00a0 \u00a0 \u00a0Casos d&#8217;\u00e8xit i cat\u00e0strofes diverses<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">\u00a0<strong>Dijous 21\/05\/2015<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>10 &#8211; 13 h. El cas pr\u00e0ctic: In-Edit<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">L&#8217;estrat\u00e8gia empresarial d&#8217;In-Edit com a reflex de la campanya de m\u00e0rqueting o a l&#8217;inrev\u00e9s<\/span><\/li>\n<li><span style=\"color: #000000\">La comunicaci\u00f3 a In-Edit, molt m\u00e9s enll\u00e0 de vendre entrades<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>Tert\u00falia i copa networking<\/strong><\/span><\/p>\n<p><span style=\"color: #ff0000\"><strong>Ponents:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Marc%20Tapies.jpg\" alt=\"\" width=\"130\" height=\"184\" \/>Marc Tapias<\/strong>\u00a0\u00e9s soci i director d\u2019En Silencio, una ag\u00e8ncia de comunicaci\u00f3 especialitzada en cultura, espectacle i societat. En els m\u00e9s de deu anys d&#8217;experi\u00e8ncia al capdavant d&#8217;En Silencio ha estat cap de premsa d&#8217;esdeveniments com\u00a0In-Edit &#8211; del qual \u00e9s soci i cap de comunicaci\u00f3 -,\u00a0Cru\u00eflla Barcelona,\u00a0BAM, Festival del Mil\u00b7lenni, Mercat de M\u00fasica Viva de Vic, Festival Jardins de Cap Roig, SOS 4.8 o Mont-real, ciutat convidada a la Merc\u00e8, aix\u00ed com de Ticketea, per a accions especials de Bale\u00e0ria, Levi&#8217;s o Euroleague, i de concerts d&#8217;artistes com Julio Iglesias, Janet Jackson, The Beach Boys, Spandau Ballet, Kiss o Metallica, entre centenars d&#8217;altres.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\"><strong><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Uri%20Altell.jpg\" alt=\"\" \/>Uri Altell<\/strong>, emprenedor, innovador i creatiu, \u00e9s fundador del festival In-Edit i president i fundador de la primera ag\u00e8ncia de\u00a0<em>coolhunting\u00a0<\/em>d&#8217;Espanya, Strike Group, entre altres projectes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NO BUSQUIS MARQUES, CREA&#8217;N UNA! L&#8217;OBJECTIU DE les jornades\u00a0\u00e9s proporcionar les eines b\u00e0siques necess\u00e0ries de m\u00e0rqueting, comunicaci\u00f3 i economia per desenvolupar models de negoci sostenibles i rendibles reduint les opcions de risc, i generar ind\u00fastria cultural potent i competent internacionalment. SESSI\u00d3 ADRE\u00c7ADA\u00a0especialment a gestors\/ores de festivals culturals o que tinguin el projecte de realitzar-ne un, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-36563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=36563"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/36563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=36563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=36563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=36563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}