{"id":37834,"date":"2015-09-17T23:45:37","date_gmt":"2015-09-17T21:45:37","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=37834"},"modified":"2015-09-17T23:45:37","modified_gmt":"2015-09-17T21:45:37","slug":"sde-le-mail-marqueting-taller-practic-de-creacio-de-butlletins","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/09\/17\/sde-le-mail-marqueting-taller-practic-de-creacio-de-butlletins\/","title":{"rendered":"SDE: L&#8217;e-mail m\u00e0rqueting. Taller pr\u00e0ctic de creaci\u00f3 de butlletins"},"content":{"rendered":"<p><img decoding=\"async\" class=\" aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20Digital%20Media.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>22.09.2015 \/<span class=\"naranja\"><span style=\"color: #ff9900\">\u00a0TALLER<\/span>:<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #ff9900\"><strong>L&#8217;e-mail m\u00e0rqueting. Taller pr\u00e0ctic de creaci\u00f3 de butlletins<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">El m\u00e0rqueting per correu electr\u00f2nic \u00e9s una eina que fa anys que s\u2019utilitza a Internet i que t\u00e9 una gran capacitat per generar visites a un lloc web. Per\u00f2 aquesta eina \u00e9s especialment interessant a l\u2019hora de donar arguments als nostres contactes perqu\u00e8 finalment decideixin convertir-se en clients. Aix\u00ed mateix, tamb\u00e9 \u00e9s una molt bona eina per aconseguir la fidelitat dels clients existents (fer que repeteixin la compra, que provin nous productes, aconseguir que ens recomanin a tercers).<\/span><\/p>\n<p><span style=\"color: #ff9900\"><strong>Objectiu<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Capacitar l\u2019alumnat perqu\u00e8 sigui capa\u00e7 de crear i gestionar amb \u00e8xit un butllet\u00ed amb informaci\u00f3 peri\u00f2dica de la seva empresa o b\u00e9 una publitramesa (<em>mailing<\/em>) puntual. Aix\u00ed mateix, se\u2019l capacitar\u00e0 per con\u00e8ixer com mesurar-ne els resultats.<\/span><\/p>\n<h3 class=\"naranja f12\"><span style=\"text-decoration: underline;color: #ff6600\">HORARI i ESPAI<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong>Dimarts 22 de setembre,\u00a0<\/strong>\u00a0de 9:00h a 14:00 h.<\/span><\/p>\n<p><span style=\"color: #000000\">UPF. Edifici ESCI-Born. Aula Mango. <a style=\"color: #000000\" href=\"https:\/\/www.google.es\/maps\/place\/Passeig+de+Pujades,+1,+08003+Barcelona\/data=%214m2%213m1%211s0x12a4a2fdaa5a6655:0xa1fb041131c7a57c?sa=X&amp;ei=0xbnVNmcG8b0UuWsg6gO&amp;ved=0CB4Q8gEwAA\" target=\"_blank\"><span style=\"text-decoration: underline;color: #0000ff\">Passeig Pujades, 1. Barcelona 08003<\/span>.<\/a><\/span><\/p>\n<p><a href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/-l%27e-mail-marqueting.-taller-practic-de-creacio-de-butlletins_ad_1097_ambit.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-5.jpg\" alt=\"\" \/><\/a><\/p>\n<p><span style=\"color: #000000\"><strong>Taller pr\u00e0ctic amb ordinador a temps real!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Atenci\u00f3: per poder assistir al taller tamb\u00e9 \u00e9s imprescindible portar l\u2019ordinador port\u00e0til amb dispositiu Wi-Fi i cable\u00a0d\u2019alimentaci\u00f3.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Aforament limitat:<\/strong>\u00a01 persona per empresa o entitat. 45 places disponibles.<\/span><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" alt=\"\" \/><\/p>\n<ol>\n<li><span style=\"color: #000000\">Com es poden obtenir adreces de correu electr\u00f2nic de gent que no ha visitat mai el nostre lloc web.<\/span><\/li>\n<li><span style=\"color: #000000\">Com es poden obtenir adreces de correu electr\u00f2nic de la gent que visita en nostre lloc web.<\/span><\/li>\n<li><span style=\"color: #000000\">Qu\u00e8 \u00e9s el correu brossa.<\/span><\/li>\n<li><span style=\"color: #000000\">Com es poden passar els filtres\u00a0<em>antispam.<\/em><\/span><\/li>\n<li><span style=\"color: #000000\">Com funciona la llei de protecci\u00f3 de dades en relaci\u00f3 amb el m\u00e0rqueting per correu electr\u00f2nic.<\/span><\/li>\n<li><span style=\"color: #000000\">Com podem elaborar un butllet\u00ed d&#8217;\u00e8xit.<\/span><\/li>\n<li><span style=\"color: #000000\">Quines eines tenim per enviar el butllet\u00ed.<\/span><\/li>\n<li><span style=\"color: #000000\">Quan \u00e9s el millor moment per enviar un correu electr\u00f2nic.<\/span><\/li>\n<li><span style=\"color: #000000\">De quines r\u00e0tios d&#8217;obertura i reactivitat haur\u00edem de gaudir.<\/span><\/li>\n<li><span style=\"color: #000000\">Com es pot controlar el retorn de la inversi\u00f3.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"text-decoration: underline\"><span style=\"color: #000000\"><strong>PONENT<\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Montse%20Penarroya.jpg\" alt=\"\" width=\"186\" height=\"168\" \/>Montserrat Pe\u00f1arroya<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Ha estat s\u00f2cia fundadora i directora general de l&#8217;empresa Comercio Digital, S.A. que pertany al Grup\u00a0Intercom\u00a0(creadors d&#8217;Infojobs, Softonic, eMagister, etc.). Tamb\u00e9 ha estat\u00a0CEO\u00a0de\u00a0Noticias.com\u00a0i s\u00f2cia fundadora de diverses empreses relacionades amb Internet. \u00c9s professora de\u00a0Marketing\u00a0Digital i d&#8217;eBusiness\u00a0en M\u00e0sters i Postgraus de diverses\u00a0universitats: UAB\u00a0(Escola de Postgrau i Escola Universit\u00e0ria de Turisme i Hosteleria), UPF &#8211; ESCI, Universitat de Barcelona i tamb\u00e9 imparteix classes a la\u00a0Universitat Polit\u00e8cnica de Val\u00e8ncia, la Universitat de Girona, La Salle, La Cambra de Comer\u00e7 de Barcelona ACC1\u00d3,\u00a0ICEC &#8211; SDE i l&#8217;Ag\u00e8ncia Catalana de Turisme, entre altres.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>22.09.2015 \/\u00a0TALLER: L&#8217;e-mail m\u00e0rqueting. Taller pr\u00e0ctic de creaci\u00f3 de butlletins El m\u00e0rqueting per correu electr\u00f2nic \u00e9s una eina que fa anys que s\u2019utilitza a Internet i que t\u00e9 una gran capacitat per generar visites a un lloc web. Per\u00f2 aquesta eina \u00e9s especialment interessant a l\u2019hora de donar arguments als nostres contactes perqu\u00e8 finalment decideixin &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-37834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/37834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=37834"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/37834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=37834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=37834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=37834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}