{"id":38040,"date":"2015-10-05T13:16:18","date_gmt":"2015-10-05T11:16:18","guid":{"rendered":"https:\/\/www.jovespectacle.cat\/noticies\/?p=38040"},"modified":"2015-10-05T13:16:18","modified_gmt":"2015-10-05T11:16:18","slug":"marqueting-cultural-relacionar-se-amb-els-publics-161015","status":"publish","type":"post","link":"https:\/\/www.jovespectacle.cat\/portal\/2015\/10\/05\/marqueting-cultural-relacionar-se-amb-els-publics-161015\/","title":{"rendered":"M\u00e0rqueting cultural. Relacionar-se amb els p\u00fablics (16\/10\/15)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/Ambit%20marqueting.jpg\" alt=\"\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>16.10.2015 \/<span class=\"rojo\">\u00a0<span style=\"color: #ff0000\">SEMINARIS<\/span>:<\/span><\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline\"><span style=\"color: #ff0000\"><strong>M\u00e0rqueting cultural. Relacionar-se amb els p\u00fablics<\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000\">El\u00a0<strong>Departament de Cultura<\/strong>, mitjan\u00e7ant l&#8217;<strong>SDE<\/strong>, col\u00b7labora a les<strong>\u00a0jornades professionals*<\/strong>\u00a0que organitza la\u00a0<strong>18a Fira Mediterr\u00e0nia de Manresa,<\/strong>\u00a0amb una proposta in\/formativa que planteja els nous reptes del m\u00e0rqueting en l&#8217;estrat\u00e8gia de p\u00fablics.<\/span><\/p>\n<p><span style=\"color: #000000\">La gesti\u00f3 de p\u00fablics suposa un repte constant. Indiferentment del sector (p\u00fablic o privat), \u00e9s imprescindible planificar, situar i con\u00e8ixer la posici\u00f3 que ocupem dins el mercat i saber on volem estar tenint presents les nostres limitacions. Des de l&#8217;\u00e0mbit professional ja fa un temps que es vincula de forma contundent el m\u00e0rqueting i la cultura. Aquest context flexibilitza el proc\u00e9s i l&#8217;aplicaci\u00f3 del m\u00e0rqueting anant m\u00e9s enll\u00e0 de les teories tradicionals. S&#8217;han desenvolupat estrat\u00e8gies pr\u00f2pies segons les necessitats del sector i s&#8217;han creat noves f\u00f3rmules de relaci\u00f3 i comunicaci\u00f3, essent justament la comunicaci\u00f3 la responsable dels vincles entre els p\u00fablics i els equipaments i\/o col\u00b7lectius art\u00edstics.<\/span><\/p>\n<p><span style=\"color: #000000\">*Consulta el programa complet de les jornades \u00a0professionals\u00a0<strong><a style=\"color: #000000\" href=\"http:\/\/www.firamediterrania.cat\/jornades-professionals\">aqu\u00ed<\/a><\/strong><\/span><\/p>\n<h3 class=\"rojo f12\"><span style=\"color: #ff0000\">HORARI I ESPAI<\/span><\/h3>\n<p><span style=\"color: #000000\"><strong>Divendres 16 d&#8217;octubre,\u00a0<\/strong>de 12:00h a 13:00 h.<\/span><\/p>\n<p><span style=\"color: #000000\">\u00c0rea Jornades Llotja Professional. Museu de la T\u00e8cnica de Manresa. <span style=\"text-decoration: underline;color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.google.es\/maps\/place\/Carretera+de+Santpedor,+55,+08242+Manresa,+Barcelona\/data=%214m2%213m1%211s0x12a4f7fd9c36f91b:0xcbf1e4422e2ed9e8?sa=X&amp;ved=0CCAQ8gEwAGoVChMItdS8u6CjyAIVBasaCh02xQYY\" target=\"_blank\">Ctra. de Santpedor, 55. Manresa 08242.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"http:\/\/sde.cultura.gencat.cat\/cultura\/marqueting-cultural.-relacionar-se-amb-els-publics_ad_1357_ambit.html\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/botonsinscriu-te\/barrains-4.jpg\" alt=\"\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000\"><img decoding=\"async\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/newsletter\/programa.jpg\" alt=\"\" \/><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Marketing relacional a trav\u00e9s del\u00a0<em>Ticketing\/CRM<\/em>\u00a0i la xarxa 2.0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Explicaci\u00f3 de les estrat\u00e8gies de gesti\u00f3 de p\u00fablics del Teatre Lliure en l&#8217;entorn digital<\/span><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Ponent<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"><strong><img loading=\"lazy\" decoding=\"async\" class=\" alignleft\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/david%20vericat.jpg\" alt=\"\" width=\"121\" height=\"135\" \/>David Vericat.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Director de Comunicaci\u00f3 del Teatre Lliure de Barcelona (Catalunya)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>En col\u00b7laboraci\u00f3 amb<\/strong><br \/>\n<a href=\"http:\/\/www.firamediterrania.cat\/\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/sde.cultura.gencat.cat\/contingut\/m_pujadocuments\/documents\/images\/FiraMediterrania%202015%281%29.jpg\" alt=\"\" width=\"300\" height=\"110\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>16.10.2015 \/\u00a0SEMINARIS: M\u00e0rqueting cultural. Relacionar-se amb els p\u00fablics El\u00a0Departament de Cultura, mitjan\u00e7ant l&#8217;SDE, col\u00b7labora a les\u00a0jornades professionals*\u00a0que organitza la\u00a018a Fira Mediterr\u00e0nia de Manresa,\u00a0amb una proposta in\/formativa que planteja els nous reptes del m\u00e0rqueting en l&#8217;estrat\u00e8gia de p\u00fablics. La gesti\u00f3 de p\u00fablics suposa un repte constant. Indiferentment del sector (p\u00fablic o privat), \u00e9s imprescindible planificar, situar &#8230;<\/p>\n","protected":false},"author":1,"featured_media":26520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[28],"tags":[],"class_list":["post-38040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornades-i-seminaris"],"jetpack_featured_media_url":"https:\/\/www.jovespectacle.cat\/portal\/wp-content\/uploads\/2013\/10\/sde.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/38040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/comments?post=38040"}],"version-history":[{"count":0,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/posts\/38040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media\/26520"}],"wp:attachment":[{"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/media?parent=38040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/categories?post=38040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jovespectacle.cat\/portal\/wp-json\/wp\/v2\/tags?post=38040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}